I. Situation Analysis A. Category/Competitor Definition The brand equity of Apple Inc. is largely comprised of five product lines‚ two functional solutions‚ or two types of customer-based services. The industry‚ in which Apple competes‚ therefore‚ depends on the methodological classification of its products. The diversification of markets enhances Apple’s value chains‚ as a result. In a product lines based system Apple competes in five markets‚ including the PC industry with its Macintosh computers
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Analysis of Apple Inc. business Strategic Unit (iPad unit) Contents Introduction .................................................................................................................................................. 2 1. Strategic position of Apple Inc .................................................................................................................. 2 1.1 Competitive strategic position ............................................................................
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have been Apple’s competitive advantages? Apple has used the following competitive advantage strategies: Apple uses its ability to design and develop its own operating system‚ hardware‚ application software and services to differentiate its brand from competitors. The Apple Inc. Company‚ with 2009 net sales of $42.9 million‚ primarily competes in the PC‚ MP3 player‚ Portables‚ IPod‚ Handset‚ Peripherals‚ Software and service markets. Apple stands out for “typically designing its products
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British Petroleum‚ Inc Leverages Corporate Social Responsibility to Cover Unethical Practices March 17‚ 2013 Corporate Social Responsibility 690 Southern New Hampshire University School of Business Dr. Katrina Kerr Prepared by: Jiayu Yue Jonathan Murphy Kerin Kokkhour Huong Tran Akintunde Olusanya Abstract As business and society have become more intertwined‚ corporate social responsibility (CSR) has become a widely recognized business discipline
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Case In the News: Bob Iger: Disney’s Fun King Beverly Rodriguez Keiser University Fort Lauderdale‚ FL July 6‚ 2014 Bob Iger became Walt Disney’s CEO in 2006. He faced several management challenges. First challenge: Restructuring the gigantic Disney Corporation‚ no longer able to manage it traditionally in the business sense. The next challenge had to do with what made Walt Disney what it is today‚ the leader in film animation. Yet another challenger Iger faced had to do with eliminating
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adoption of corporate social responsibility as a matter of course (David Henderson 2004). The stakeholder groups‚ for instance‚ governments‚ communities‚ suppliers‚ employees‚ customers and stockholders persistently claim administrators to dedicate capitals to corporate social responsibility (McWilliams and Siegel 2001‚ 117). Despite the fact‚ strategic corporate social responsibility is far more selective on being a standing corporation rate citizen and also addressing the social issues that the corporate
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Business Analysis Part II: Apple‚ Inc. MGT/Management 521 February 27‚ 2012 Apple‚ Inc. is appears to be a successful billion-dollar corporation‚ this analysis will focus on the financial health of this organization. In this analysis of Apple’s business environment focus will be placed on the income statement‚ balance sheet‚ and cash flow. A comparative analysis will be conducted to that of its top competitors. Financial Health In any organization whether it is a large global corporation
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Information Apple computers was established on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne and incorporated on January 3‚ 1997. The first Apple Computer was put together by Steve Wozniak and sold for $500.00. The computer‚ called Apple I‚ went on sale in July of 1976 and consisted of a circuit board‚ keyboards and screens. While Wozniak built the computers himself‚ both he and Jobs and sold them to a computer store‚ the Byte Shop‚ in Mountain View California. Most people recall Apple Computers
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Corporate Social Responsibility Corporate social responsibility (CSR‚ also called corporate conscience‚ corporate citizenship‚ social performance‚ or sustainable responsible business/ Responsible Business) is a form of corporate self- regulation integrated into a business model. CSR policy functions as a built-in‚ self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law‚ ethical standards‚ and international norms. CSR is a process
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Also changing the way Americans communicate‚ Apple Inc. has also changed the way Americans learn. Education is something that American’s take serious because it is something that can be taken away from an individual. Apple Inc. is the one that made us be able to access and search the internet. The internet has an incredible amount of all the information that can help a person learn about anything they might need to. Apple has opened up a whole new worldwide creation by creating new devices‚ and that
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