Major decision issues in the case 1. Aqualisa has to decide its channel strategy (which channel to choose from trade shops‚ showrooms‚ DIY sheds‚ or plumbers to increase sales)‚ product promotion strategy (how to promote new product)‚ and product positioning strategy (how to position products in a segment). 2. Most of the plumbers are conservative and historically hesitant to any electronic devices in showers. So how should Aqualisa convince and make these plumbers accept Quartz showers?
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‘Aqualisa Quartz: Simply a Better Shower’ Protagonist in the case: Harry Rawlinson‚ Managing Director of Aqualisa Case Situation: Aqualisa Quartz‚ a significantly innovative product developed by Aqualisa‚ in terms of both cost and quality‚ has been facing challenges in the UK shower market since its much hyped launch four months ago. To generate sales momentum‚ Rawlinson was rethinking his overall marketing strategy for Quartz in order to capture the market with the breakthrough product.
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HBS Case: AQUALISA QUARTZ – SIMPLY A BETTER SHOWER. 1. (A) After spending 5.8 million developing the Quartz‚ the product is definitely worth the investment because (1) The Quartz is the product that answer directly to the customer needs and wants. Most consumers need and want the product that can fix the problems – poor pressure‚ fluctuations in pressure and tolerance in using. (2) Choosing a shower brand depends mostly on which brand plumbers are familiar to so with new technology of the
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I took into consideration the problem of Aqualisa Quartz shower line and found out how to solve it‚ how to make an enormous problem to become an opportunity instead. This company made a great job with it’s research and creation of product that takes advantage on it’s competitors by giving everything to needs of the customers. But the problem is there is no connection between plumbers and customers. Also sales are affected by bad experience of customers with previous products. So‚ customers don’t
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The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced beauty and cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ we now have over 2‚100 stores in 55 countries‚ with a range of over 1‚200 products‚ all animal cruelty free‚ and many with fairly traded natural ingredients. We were the first international cosmetics brand to be awarded the Humane Cosmetics Standard for our Against Animal Testing policy. And we have our own
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1. INTRODUCTION All developing nations are aware of the fact that learning a foreign language is of vital importance in order to adopt the latest scientific and technological innovations in the word; and are determined to establish a system in which while evaluating the human resources available in their countries‚ those who have a good command a foreign language have great advantage over the ones who do not. Undoubtedly‚ English has become a world language rather than the language of only
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In 2001 Aqualisa created a new product‚ Quartz‚ which they felt revolutionized the shower industry. Much to their dismay the new product was having a difficult time selling. After analyzing their marketing strategy I have found several reasons for the Quartz low sales volumes. 1. Placement in premium segment 2. Poor marketing to customers‚ plumbers. 3. Small retail network When launching the new product‚ Aqualisa decided that Quartz should be placed in the premium segment.
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main factor influencing the success of takeovers and mergers? Leardership is influencing and directing the performance of a group members towards achieving the goals of the organisation. Leadership is the main factor influencing the success of takeovers and mergers because Staff who has strong leadership skills will motivate and insipre other employees to achieve the goals and objectives of the firm. This is well illustrated in the acquisition made by Kellogg’s. One of the key factors influencing
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Coco-Cola Key Success Factors IntroductionThe Coca-Cola Company is the world’s largest non-alcoholic beverage company; Coca-Cola is a dominating force in the beverage industry and sets a very high standard of competition. Operating in over 200 countries with over 50‚000 employees and more than 800 production and distribution centers. . Research shows that its trademark is recognized by over 94% of the world’s population1-What have been the key success factors for Coca-Cola?There are many factors contributing
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were from products created in the last 4-5 years. In 2002‚ 3M celebrated its first “Century of Innovation”‚ recognizing the company’s remarkable success‚ which is rooted in its ability to create innovative world products. Key success factors and critical analysis: 3M has various key factors which have contributed to its success. Some of these factors are listed below:- 32 R&D locations in 30 countries coordinated by one global research center Innovation and strong technology base Diversified
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