generating sales momentum‚ and is willing to rethink their marketing strategy but not their pricing. The three options they are facing are to target consumers‚ do-it-yourselfers‚ or developers directly. While each of these options have pros and cons‚ we are recommending that the Quartz product be marketed directly to premium consumers‚ as well as directly to the consultants they will be advised by while shopping various high-end showrooms. While Aqualisa is a relatively small company‚ it has invested a great
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AQUALISA QUARTZ: SIMPLY THE BEST SHOWER CASE STUDY ANALYSIS Assignment issues discussion Question-1: What is the Quartz value proposition to the plumber? To consumers? Answer: Value proposition to customer: • Efficient the reliable water pressure • Efficient and reliable temperature control. • Easy to use. This can be used by children‚ elder person as they don’t need to worry about valve adjustment. Value proposition to Plumber as follows:
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Aqualisa Quartz: Simply a better Shower Aqualisa is a British Shower Making firm in U.K. In May 2001 the company launched a innovative product‚ “Quartz” after investing 3 years of research and €5.8 Million. The Product‚ though‚ as per the MD‚ was leaps and bounds ahead of competition‚ the sales was simply not picking up. Value Proposition to the Customers • Quicker delivery • Remote location of the processers and mixers • Remote controls for operation • Lesser Excavations Value Proposition
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5 0 3 -S0 8 14 D E E NER O‚ 2003 YOUNGM E MO ON Aqualisa Quartz: Simplemente‚ una ducha mejor «La fontanería no ha cambiado desde tiempos de los romanos» ––Tim Pestell‚ director nacional de ventas de Aqualisa Harry Rawlinson (MBS 1990) se quitó su abrigo y se dirigió hacia la recepción del South Kent County Marriot. «¿Me podría indicar dónde está el comedor?‚ preguntó‚ tengo unos invitados de Estados Unidos.» La recepcionista le señaló un pasillo decorado con fotografías de las calles y los
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INTRODUCTION Our report aims at developing a marketing plan for Aqualisa Quartz shower. The product was launched and in spite of being much better than the existing showers in the U.K market in terms of water pressure‚ ease of installation‚ use and design‚ it didn’t have very impressive sales figures in the first four months. This report delves into the details as to why the launch was not successful and what can be done now to improve the situation of the product and the company. It is very important
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AQUALISA QUARTZ: SIMPLY A BETTER SHOWER Aqualisa Quartz is an amazing product‚ it present innovation to shower market and deals with the temperature and pressure issue presented in other type of showers. Aqualisa Quartz is easy to install‚ no need of an expert‚ and also fast‚ half a day approximately‚ compared to other installations that can be 2-3 days. Besides they are very reliable‚ they do not break and do not need high maintenance. However‚ the product‚ after the launch‚ have’t sell as it
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Aqualisa Quartz: Simply a Better Shower Introduction Aqualisa is a U.K. based shower manufacturing Company. The Company has been very reputed in the U.K. market for its top quality showers‚ reliability and great service. It had launched its premium brand Quartz in May 2001. The basic purpose behind launching this brand was to address the concerns of the consumers and the plumbers which perhaps were not satisfied
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1. What is Quartz’ current marketing strategy? Company conducted market research‚ spent EU5.8 million in development‚ invested in a new state-of-the-art testing facility‚ acquired 9 patents‚ grew engineering team from 6 to 20 and established stages of new product development pipeline. Company spent 90% of their sale efforts on maintaining existing accounts and 10% on developing new customers. Company had longstanding direct relationship with a group of plumbers. Sale force contacted its network
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demonstrates a clear opportunity for selling Quartz. 2) Competition – The position of Aqualisa in the UK market is quite strong‚ with products taking 3rd and 4th position in the market share. The major competitor of Aqualisa is Triton who has good brand awareness among consumers. To meet the needs of consumers for ideal pressure and water temperature‚ ease of installation and overall aesthetics‚ Aqualisa invested in R & D and innovative technologies for Quartz. This is surely a notch above the
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due to stigma of other innovative options that failed or required repairs‚ affecting consumers b. Possibly overpriced c. Really only gaining traction in the showrooms‚ concern about cannibalism (and bringing down value) of other products 3. Aqualisa spent three years and 5.8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? a. Yes‚ worth the investment‚ because technologically innovative. Early test results showed consumers
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