AQUALISA QUARTZ In an industry where gaining a competitive advantage through product innovation was deemed impossible‚ Aqualisa developed a breakthrough product‚ launching the Quartz in the U.K. shower market in May 2001 with great optimism. Four months after the initial launch of Quartz‚ Aqualisa has only managed to sell the product at a rate of 15 units a day. Managing Director Harry Rawlinson set a goal of selling 100 to 200 units of Quartz showers a day to break through to the mainstream. This
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5 0 3 -S0 8 14 D E E NER O‚ 2003 YOUNGM E MO ON Aqualisa Quartz: Simplemente‚ una ducha mejor «La fontanería no ha cambiado desde tiempos de los romanos» ––Tim Pestell‚ director nacional de ventas de Aqualisa Harry Rawlinson (MBS 1990) se quitó su abrigo y se dirigió hacia la recepción del South Kent County Marriot. «¿Me podría indicar dónde está el comedor?‚ preguntó‚ tengo unos invitados de Estados Unidos.» La recepcionista le señaló un pasillo decorado con fotografías de las calles y los
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Marketing Case Study II: Aqualisa Quartz Introduction and Problem Statement Aqualisa‚ a premium British shower manufacturer‚ is experiencing teething problems with its new line of electronic mixed shower products – Quartz. Despite being hailed as “a breakthrough in shower technology” (Case p. 6)‚ early sales were dismal. Plumbers‚ the main channel of Aqualisa’s products‚ have developed an ‘electronic phobia’ since the late 1980s when early electronic showers failed‚ hurting Quartz by association. Furthermore
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Problem: Quartz‚ a new product‚ is far below sales targets and needs to meet them quickly. Background of the Situation Everyone had a bathtub‚ only about 60% of U.K. had showers. Most of U.K.’s pluming dated back to the Victorian era‚ which have gravity fed plumping‚ meaning poor-to-low water pressure about 3 to 4 liters per minute. The low pressure and fluctuating temperatures were typically addressed with the use of electric showers‚ Mixer shower and Integral power showers. Shower buyers
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Aqualisa Quartz Case Study 1. What is the Quartz value proposition to plumbers? To Consumers? To plumbers: a. Very easy to install - ’push-fit-connect-you’re done’ b. More profitable i. ½ day work (25% of previous time)‚ apprentices can do work also. Opportunity to install more and capture some of historical 6-month wait list ii. on average‚ plumbers do 40 to 50 a year (generally 2-day job)‚ but generally without reducing profit‚ will be able to do many more To consumers: c. Efficient
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Aqualisa had launched the Quartz shower‚ significant product innovation in the UK shower market in terms of water pressure‚ ease of installation‚ use‚ and design. But this new product is not selling well enough. I will make some analysis in order to understand the situation and make some recommendation for Harry Rawlinson on marketing strategy and ways to generate sales for the Quartz products. 1. What is the Aqualisa Quartz value proposition to plumbers‚ to consumers? Quartz offers
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------------------------------------------------- Case 2 : Aqualisa Quartz : Simply a better shower 1. Executive summary Aqualisa launched an innovative shower in 2001‚ called the Quartz shower but the success wasn’t immediate. At present‚ the most important goal for Aqualisa company is to increase its new showers in terms of units and profit. But the main impediment is the lack of awareness about this brand from consumers and the reluctance from plumbers about adopting this shower. In order to cope that‚ the best
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Math 030 Review for Exam #4 1. Express in terms of i: a. Revised Spring 2010 RH/DM 1 −4 b. − 12 c. −3 d. − 3 • − 12 e. 2i • 5i f. − 7i • 9i 2. Perform the indicated operations: a. (5 − 2i ) − (3 − 7i ) b. (2 + 6i ) + (3 − 7i ) (− 5 + 7i ) + (5 − 2i ) c. (13 + 9i ) − (− 6 + 8i ) d. e. (4 − 5i ) 2 f. (7 − 2i )(7 + 2i ) g. (3 + 4i )(5 + 2i ) h. (2 − 3i )(2 + 3i ) 3. Solve by factoring: a. x 2 − x = 42 b. 2 x 2 − 5
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Genome editing technology that manipulates DNA freely has been receiving much attention in recent years. Among them‚ Crispa CAS 9 (CRISPR / CAS 9) is supposed to be a winner of the Nobel prize in the past few years. In fact‚ the discovery that was the basis of this technology was done by Professor Yoshinaga Ishino (then a researcher at the Institute for Microbiological Diseases‚ Osaka University) of the Institute of Agricultural Sciences‚ Kyushu University. Mr. Ishino found the repeating sequence
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Laura Rogers Understand how to support positive outcomes for children and young people 030 1.3 Even from an early age‚ children’s choices‚ even simple ones‚ can have an impact on their life chances and outcomes such as choosing which toys to play with at pre-school or which friends to play with‚ a child may develop a friendship with another child who is perhaps a bit louder and boisterous and may display unwanted behaviour‚ this choice of friend may have a negative impact on the child’s behaviour
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