Title Course Planner Lectures MGT962 ADVERTISING 12377::Malika Rani Course Category Courses with conceptual focus 3.0 Tutorials Practicals Credits 0.0 0.0 TextBooks Sr No Title Author Edition T-1 Advertising Management Year Jaishri jethwaney & Shruti 2nd jain Publisher Name Oxford Higher Education Reference Books Sr No Title Author Edition Year Publisher Name R-1 Advertising & Promotion: An IMC Perspective Kruti Shah
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is also the major concept of marketing. 1.2 Object of the study It is the primary project on recruiting and selection process analysis of Northern air Ltd. The main objective of this report is to identify every segment of marketing procedure regarding to this company. General Objective: The core objective of working on this project adheres to identify the overall recruitment and selection process of Northern air & travel agency Ltd and obtain comprehensive knowledge to understand its underneath
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Designing a Legal Compliance Framework for a Home Health Agency Introduction The legal aspects of Human Resources (HR) have significantly changed over the past several decades. The newfound rights of workers to form unions and bargaining units and to define basic parameters such as the length of a work-week and what constitutes minimum wage continues to evolve. The core of most recent legislation has been grounded in social responsibility. The government continues to push employers to become more
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source‚ socially essential concepts created from human mind‚ such as justice‚ would be undermined (responsibility implies freedom of choice) and‚ in short‚ civilization and human values would crumble. It is useful to compare the idea of moral agency with the legal doctrine of mens rea‚ which means guilty mind‚ and states that a person is legally responsible for what he does as long as he should know what he is doing‚ and his choices are deliberate. Some theorists discard any attempts to evaluate
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ADVERTISING – AN OVERVIEW Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception‚ advertising in India as anywhere else continues to mesmerize millions of people‚ cutting across age‚ gender and social and economic disparities. Advertising is • Paid for • A way of promoting products‚ services
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Peer leadership What is it? Peer leadership is a concept that may be integral to any peer-based intervention and is most often found in peer education programs.1‚2 Peer leadership programs are also used to foster the development of leadership skills within the context of social justice.3 How does it work? Peer leaders are individuals who already possess natural characteristics of leading others and who are nominated to take on a leadership position to carry out a more guiding and facilitating role
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Recruitment and Selection Case Studies Queensland Corrective Services Good Practice Areas: • Marketing to attract the right candidate • Simplifying and streamlining recruitment and application processes What were your recruitment and selection challenges and objectives? From 2004 to 2005 Queensland Corrective Services (QCS) had been reviewing and refining its strategies for managing offenders to improve community safety and crime prevention through humane containment‚ supervision
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Police‚ prosecuting and court organizations which implements the state main duties and obligations to protect the human rights ‚ to prevent the human being against the criminal attack and to provide the social safety‚ peace and tranquility might have to reach to positive results by pursuing the right policy within their authority. The above mentioned organizations should pay attention in every step to what policy would be efficient what they must pursue for their
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Qus 2. Marginal analysis and the goal of the firm Ken Allen‚ capital budgeting analyst for Bally Gears‚ Inc.‚ has been asked to evaluate a proposal. The manager of the automotive division believes that replacing the robotics used on the heavy truck gear line will produce total benefits of $560‚000 (in today’s dollars) over the next 5 years. The existing robotics would produce benefits of $400‚000 (also in today’s dollars) over that same time period. An initial cash investment of $220‚000 would be
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Communication strategy of Bajaj’s quadricycle About Quadricycle The RE60 was unveiled at the January 2012 auto expo in New Delhi‚ the RE60‚ and India’s first quadricycle. It is very different from the quadricycles in Europe‚ which are expensive‚ low-volume‚ novelty vehicles made of exotic materials. The RE60‚ on the other hand‚ is a tiny vehicle that feels like a well-appointed auto rickshaw. But right now it is a big deal. Powered by a water-cooled‚ 216-cc‚ single-cylinder engine encased
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