low cost carriers which focus on popular class. This had made huge changes in the original service and pricing strategy. Easy-jet is one of the most successful low-fare airlines in the World‚ which has a noticeable measure of pricing it product. In the airline industry around the world has appeared low cost carriers as major players who have created huge changes in the original service and pricing strategy. Easy-jet is one of the most successful low cost short-haul ones in England as well as European
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A FINAL PROJECT REPORT ON “A COMPARATIVE STUDY OF PRICE AND PROMOTIONAL ACTIVITIES OF KONARK CEMENT WITH ITS COMPETITORS” AT IN HOWRAH REGION SUBMITTED BY: - ABHINASH PETER BOSE ROLL NO.:- 3063 SEMESTER: - VI YEAR- 3RD SPECIALIZATION: - MARKETING IN PARTIAL COMPLETION OF THE B.COM. (HONS.) DEGREE OF ST XAVIER’S COLLEGE (AUTONOMOUS)‚ KOLKATA (UNDER UNVERSITY OF CALCUTTA) UNDER THE SUPERVISION OF PROF. S.GUHA‚ DEPARTMENT OF MANAGEMENT ACKNOWLEDGEMENT To make this project a success
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sales by maintaining a good pricing strategy‚ connecting with customers‚ and keeping the shopping experience convenient. There are a number of factors that affect a retailer’s bottom line and setting the right prices is number one. Pricing strategies for smaller companies will be different from larger chain stores such as Wal-Mart or Target. Once a retailer has decided on their objectives‚ about.com references a few possible pricing strategies to follow. Cost-Plus Pricing is taking the cost of your
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1) Evaluate the overall effectiveness of the "Fair and Square" repositioning strategy. How well or poorly do all of the elements work together or work at odds with one another to deliver a coherent whole? what elements are mising? The new pricing strategy was offered in three categories. JC Penny took away the coupon and clearance section which took away a major portion of their customers. Most of the times‚ people came to the store only for the coupons offered. J.C. Penny should have spent some
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A core of Louis Vuitton’s pricing strategy is to sell the products to all of its customers at the same price no matter the location. We find out that LV has used the combination of prestige pricing and psychological pricing strategies. 1. Theory a. Definition of Prestige pricing strategy (not mentioned in the textbook) Prestige Pricing. In prestige pricing‚ prices are set at an artificially high level to provide a prestige or quality image. Prestige pricing is used especially when buyers
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Factors affecting Demand of Pepsi( Cold drink) (1)Changes in the Price (2)Changes in consumers’ Income spent on goods and services (3)Changes in the Tastes/Preferences of consumers for goods/services (4)Changes in the Prices of related goods and services: Substitutes and Complements 5) changes in interest rates and the general availability of credit. Many households finance consumption through borrowing. If interest rates rise‚ demand contracts for many goods and services; particularly
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satisfaction surveys in the stores to let customers fill in their feedback. Moreover‚ change the pricing strategies of 7-11 in order to gain more customers. Competitors of 7-11 like Giant‚ Tesco‚ Watson‚ Guardian and other convenient stores are selling the merchandise with low price strategies. Therefore‚ in order to survive and improve the performance of 7-11 stores‚ 7-11 should adopt the psychological pricing to make customer believe the product
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Phase 1: introduction to marketing mix Marketing mix is probably the most important factor in the marketing term. Its elements are the basic‚ yet "tactical" components of the marketing plan; aka the 4P’s. These four P’s are the: Pricing‚ place‚ product‚ and promotion. However‚ some people also include three more principles which may be claimed as critical parts in the marketing mix. These three principles are: people‚ physical evidences‚ and processes. Recall the figure
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How Do You Know When the Price Is Right? Robert J. Dolan‚ HBR Pricing is managers’ biggest marketing headache. It’s where they feel the most pressure to perform and the least certain that they are doing a good job. The pressure is intensified because‚ for the most part‚ managers believe that they don’t have control over price: It is dictated by the market. Moreover‚ pricing is often seen as a difficult area in which to set objectives and measure results. Ask managers to define the
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Marketing Mix of Fevicol PREFACE 1 A company ’s strategic plan establishes what kinds of business the company will be in and its objectives for each. Then‚ within each business unit more detailed planning must take place. The major functional departments in each unit - marketing‚ finance‚ accounting‚ purchasing‚ manufacturing‚ information systems‚ human resources‚ and others - must work together to accomplish strategic objectives. MARKETING plays a major role in strategic planning. Marketing
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