3M Questions 1. How can 3M hold on to the notion of accepting failures to achieve the winners during recessionary times and shorter product life cycles (PLC)? 2. What changes would you make in the 3M marketing strategy if it became apparent that generic competitors were consistently able to copy the innovative 3M products? 3. How well has 3M applied the marketing concepts discussed in the text chapter? Suggested Responses 1. With its vaunted positive attitude toward accepting
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3M’s Sports and Leisure Products business unit took an existing technology‚ 3M’s “micro-replication” and applied it to a golf glove. 3M has enjoyed great success from combining the “micro-replication” with high quality Cabretta sheep leather to create a high quality golfing glove that is second to none being offered on the market. Since the introduction of the 3M Greptile Grip golf glove there has been a large influx of competitors who offer a similar technology in the golf market. Although the
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Reputation: 1950s Such growth could not be ignored. Now that 3M was publicly traded‚ investment bankers took to recommending it as a buy‚ business magazines sent reporters to write about it‚ and other companies tried to figure out how 3M continued to excel. McKnight’s immediate successor as president‚ Richard Carlton‚ encapsulated the company’s special path to prosperity with the phrase: "we’ll make any damn thing we can make money on." Yet the 3M method involved a great deal more than simply making and
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not perform at its best or meet the consumers’ needs and/or demands. There are three tiers of non-customers that can be indentified and brought in as customers. Each tier is different and displays a comparative distance from the desired market. 3M has a broad spectrum of product but they are most notably known for their office organization products. A company that examines the similarities among non-customers and existing customers can identify how expand their consumer base. To say that the
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Trade secret By definition‚ a trade secret may consist of any formula‚ pattern‚ device or compilation of information which is used in a business‚ and which may give an advantage over competitors who do not know the trade secret. A trade secret may be a formula for a chemical compound‚ a process of manufacturing‚ treating or preserving materials‚ a pattern for a machine or other device‚ or even a list of customers. Trade Secret Vs Everyday Secrets Trade secrets are different from other business
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References: Diversity at 3M (2008). Retrieved on December 17‚ 2008 from http://solutions.3m.com/ wps/portal/3M/en_US/us-diversity/diversity/ Hodgetts‚ R.‚ Luthans‚ F.‚ Doh‚ J. (2005). International management: culture‚ Strategy‚ and Behavior. The McGraw-Hill companies. Orfield‚ K. (2006). Go east young executive. Retrieved
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companies are 3M‚ Motorola‚ GE‚ and Sara Lee. We will focus on 3M. Almost a century ago 3M introduced and produced sand paper and recently rolled out software that will help companies manage warehouse‚ shipping yards‚ and logistics. Two totally different products under the same 3M roof and operating as two separate entities‚ which is one of the few diversified products 3M offers. The reason for this is that the customers are changing‚ and to meet there demands‚ the company is changing also. 3M decided
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Leadership Reflective Summary on Entrepreneurship (3M) To understand how entrepreneurship helps companies to achieve the corporate goals‚ the corporate venture of 3M’s “Post-it note” can be a good example for me. 3M is an adaption entrepreneurial organization which has a strategic focus on innovation by equipping its employees with required resources to stimulate entrepreneurship (Stevenson & Gumpert 1985). In order to become the innovation leader‚ 3M allows its staffs to spend 15% of their time to
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extent is 3M justifiably highlighted as the ‘innovating machine’? I feel 3M is justifiably highlighted as the ‘innovating machine’ and should be proud to be referred to as this. “For years‚ people around the world have looked to 3M for products and ideas that solve problems and make their lives easier and better. Our achievements are the foundation of a proud past and the bright future of many innovations to come.” (3M‚ para1) I think that statement alone shows how people trust the 3M Company in
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Understanding Corporate Annual Reports Financial Accounting 1A – Online By: Chak Lam Andy WONG Dr. Seyedin References: http://www.ibm.com/annualreport/2004/annual/guide_whatis.shtml http://thecaq.aicpa.org/Resources/PCAOB/ http://www.aicpa.org/audcommctr/guidance_resources/auditors_and_audit_committee/understanding_process/36.htm http://www.sec.gov/about/whatwedo.shtml http://fl1.findlaw.com/news.findlaw.com/hdocs/docs/gwbush/sarbanesoxley072302.pdf What is an annual report? A formal
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