Final project of Organizational Behaviour Academic year: 2010/2011 Table of Contents Introduction 2 Description of the company 3 Research – Testing of employees 6 Internal communication in McDonald’s 9 External communication 14 Conclusion: 19 References: 20 Introduction Our research project is focused on the topic organizational communication. How one defines organizational communication depends on one’s view of the relationship between communicating and organizing. According
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Case: Marks & Spencer’s versus Zara’s Operations Marks & Spencer (M&S) is a major British retailer of clothing‚ food and financial services. Over 30 million customers are served per month in more than 300 UK stores‚ besides the many international locations. The company was established in 1884 and now it has over $17 billion in annual sales with the highest profit margin in the retailing industry. M & S is encountering some difficulties in logistics because it has lengthy logistics procedures
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man with a dream when he purchased McDonald’s hamburgers from Richard and Maurice McDonald for just 2.7 million dollars in 1961. There have been many ups and downs for the world’s largest fast food chain‚ but never the less it still remains the king of fast food with over 31‚000 restaurants in 118 different countries. In the film “super-size me” the show that the McDonald’s spokesperson and mascot “Ronald McDonald was more recognized around the world than Jesus Christ! That is just mindboggling that
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BUS444- McDonald’s Case study #2 Team members- Class Visk2011B 1. Nguyen My Hanh 2.Tran Thi Huong Giang 3.Nguyen Manh Long 4.Dong Quang Lam Question 1 a) The McDonald’s Corporation‚ the leader in the fast food war‚ is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers
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development of McDonald’s‚ we could easily identify many successful business strategy implementations. In this paper‚ I will discuss some critical business strategies‚ which linked to the company’s structure and external environment. This paper is organized as follows: In the first section‚ I will give brief introduction to the success of McDonald’s. In the second section‚ I will analyze some particular strategies used by McDonald’s and how these strategies are suitable to their business structure
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’ a world that is ever more inter-connected. As he put it‚ simple distinctions break down between the ‘here’ and ‘there’‚ between the ‘local’ and the ‘global’. It is this that in many people’s views constitutes globalisation. These main concepts of time-space compression (due to modern innovations)‚ globalisation and how these have spread unevenly and have caused inequalities across the globe‚ will constitute the main body of this essay. With the spread of transnational corporations we find that
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England in the 1960’s was a changing point for their culture. This time was known as the Swinging Sixties. The country transformed from a conservative environment into a place full of freedom with hope and promise. The nation had just moved past the second world war‚ and now the youth culture was beginning to freely express themselves. Adults in tis time fought during their youth and wanted the youth to enjoy their time. One of the biggest aspects of the sixties in England was the music. Music
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Zain Company Culture At Zain we have developed a unique corporate culture that follows best of breed practices. Simply‚ a positive culture leads to corporate excellence‚ and corporate excellence is one of the main ingredients in a recipe for success that has seen Zain achieve a market-leading position in the Middle East and Africa. Our corporate culture has undoubtedly played a significant role in developing our brand’s strength and dynamism. Our employees‚ our customer focus and
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McDonalds and Starbucks spend huge dollars developing their brand names and marketing initiatives domestically and internationally. How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores‚ their e-commerce strategies and service to accommodate the local markets and culture? APU BUSN601 McDonalds: McDonalds is a longtime leader in the fast food business. Since its opening in 1954 it has seen tremendous growth
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1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald’s went public in 1965 and introduced its flagship product‚ the Big Mac‚ in 1968. Today‚ McDonald’s operates more than 30‚000 restaurants in over 100 countries and have one of the world’s most widely known brand names. McDonald’s sales hit $57 billion company-wide and over $25 billion in the United States in 2006. The main target customer for McDonald’s includes parents
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