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    Topic 6 - The Theory of Consumer Behavior – the theory of utility • The theory of consumer behaviour may be analysed by either utility theory and / or indifference curve analysis. • Note: this course only requires students to be aware of utility theory. Indifference curve analysis is undertaken in year 2 and is not a requirement of this course Basic Principles of the theory of Consumer Behaviour • Consumers are rational optimisers • Consumers seek to maximise total utility • Utility is achieved

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    Theories of Motivation

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    According to Hobbes behave should be such a way where pain is being avoided and achieve pleasure. No matter what reasons we may give for our conduct‚ there two tendencies are the underlying causes of all behavior. View on Motivation Each and every theory has origin. In motivation there are three perspectives. These are - 1) The traditional approach. 2) The human relation approach. 3) The human resource approach. Human relation approach It’s emphasized on the role of social processes in the

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    Organization Theory

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    CONTEXTUALIZING MANAGEMENT AND BUSINESS THEORIES FOR AFRICA Term Paper Organizational Theory MOI UNIVERSITY – NAIROBI CAMPUS Presented to : Dr. Komen Presented By: Mohammed Shakeel Salyani SBE/D/101/12  Table of Contents 1. The issue of the applicability of extant theories of management and business to the African context. 2 2. The underlying assumptions and prescriptions of dominant management theories and to what extent are they relevant to African challenges and

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    Criminological Theory

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    occurrence of crimes. Therefore‚ when establishing a theory to format a systematic process of collecting and analyzing information to increase the public understanding of criminal behaviors‚ researchers must adequately contribute to the understanding of such theory and communicate that understanding to others (William & McShane‚ 2010). In this paper the subject to discuss is the establishment of a distinctive criminological theory‚ a theory that explains how researchers should identify the occurrence

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    Decision theory tells what we may rationally prefer and not what we may rationally believe. Desires according to Hume‚ are original existences and not subject to rational assessment. Drier says this may be a bit of a bold statement but so what? It isn’t irrational that we have conflicting desires‚ but it is the decision out of them that is important. I don’t want sunburn. I stay inside. Trouble arises when I prefer staying in to sunbathing‚ sunbathing to short exposure and short exposure to staying

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    Personality Theories

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    children were raised‚ impacted on their personalities and so on. There are six theories of personality‚ all differing from one to the other‚ yet attempting to understand and describe the structure of personality and to study the individual differences within personality. In other words personality psychologists seek to understand how are people similar but also‚ how they differ. Psychodynamic theories and Humanistic theories will be reviewed‚ compared and contrasted in order to gain a better understanding

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    Organization Theory

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    PART A Introduction Understanding organizations may occur to some‚ to be a complex issue. The multiple approaches allow us to embrace this issue by providing us with concepts and theories using the different assumptions of ontology and epistemology to understand and analyze organizations better. This essay will discuss on the modernism and critical theoretical perspectives and its influence on the aspects that constitute an organization which includes power‚ control and conflict‚ social and

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    Theories Of Addiction

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    Theories of Addiction Paper Throughout the past several weeks‚ the concept of addiction was presented to the class. In order to better grasp the concept of addiction‚ a few theories were presented that aided our ability to conceptualize it. The theory that is the focus of this paper will be the disease model of addiction. This theory states that addiction is similar to any other disease that can affect the human body and psyche. In addition‚ the disease model of addiction states that addiction‚

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    Bowen Theories

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    BOWEN THEORY The eight concepts presented here are now available in printed form. One Family痴 Story: A Primer on Bowen Theory is available in single copies and at a discount for bulk purchases. Bowen family systems theory is a theory of human behavior that views the family as an emotional unit and uses systems thinking to describe the complex interactions in the unit. It is the nature of a family that its members are intensely connected emotionally. Often people feel distant or disconnected from

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    Theory Xyz

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    Theory Z Theory Z is an approach to management that advocates matching the organization’s culture to that of the larger society and assumes that involved workers are the key to increased productivity. In other words‚ the values of certain cultures affect the way the employees work‚ and therefore‚ those values should be taken into concideration when managing employees of a certain business. Another part of the theory is that‚ theory Z workers can be trusted to do their jobs to their utmost ability

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