Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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Development of Fast Food Industry in Pakistan Project Supervisor Mr. Muhammad Zafar Saeed Student Name: Reg.No 1. Tania Hamid 1211-892 BATCH: 32 ADVANCED DIPLOMA IN HOTEL MANAGEMENT Chapter 1 Introduction The hospitality industry consists of broad category of fields within the service industry that includes lodging‚ restaurants‚ event planning
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HTC – Value Chain What is HTC’ Value Chain? • Creates value by performing a series of activities and it represents ho w each competitive advantage created via an organization adds value to the service or product for each customer. • R&D‚ Production‚ Marketing & Sales‚ Customers Service and Human R esource are adding the value to their company. How HTC adding value? • HTC has established long-term strategic partnerships with industry lea ders and major telecom service providers to promote the
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Joe fast food changes 10/21/2012 2nd draft All the fast food companies nowadays always want to know that how to attract more customers to their company‚ and how to makes more profit. Make some changes to make customers happy is the most important thing. Changing the taste of food based on the region‚ reducing the amount of fat and calories in food‚ and increasing worker’s salary are the three changes I would make. Choosing the taste of food in the region could bring back more
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People are increasingly being warned against the ill effects of fast food and the potential damage they pose to the human health. The effects of fast food include nutritional deficiencies‚ obesity‚ increased cholesterol levels‚ cardiac problems and many other threatening heath hazards. Here is a reminder for your that will include shocking facts about fast food and the harmful effects of fast food. Effects of Fast Food: Sodium and Increased Blood Pressure Most of these quick and convenient
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Dell’s Value Chain Dell Computer‚ with close supplier relationships‚ encourages sup-pliers to focus on their individual technological capabilities to sustain leadership in their components. Research and development costs are too high and technological changes are too rapid for any one company to sustain leadership in every component. Suppliers are also pressed to drive down lead times‚ lot sizes‚ and inventories. Dell‚ in turn‚ keeps its research customer- focused and leverages that research to
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AUGMENTED REALITY Himani Gupta ABES Engineering College‚GZB Email:himani.abes1992@gmail.com Contact:9971681258 Neha Shukla ABES Engineering College‚GZB Email:shukla.neha2710@gmail.com Contact:9650737009 Surbhi Bansal ABES Engineering College‚GZB Email:sur_bansal@yahoo.co.in Contact:8802677515 ABSTRACT Augmented Reality (AR) is a new technology that involves the overlay of computer graphics on the real world. Its goal
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"Fast Food Nation" by Eric Schlosser One doesn’t need to be a Rhodes scholar to figure out that Eric Schlosser‚ in his book Fast Food Nation‚ has a bone to pick with the way America eats. The name of the book alone‚ carrying with it cultural baggage‚ reveals that he is not a fan of the great American hamburger. If you read the book‚ though‚ you will realize that he’s not half as much against the french fries that often go with that burger‚ although he’s no particular fan of those‚ either. Schlosser
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value chain analysis Inbound Logistics Operations Marketing Service Outbound Logistics SAP ‚ VCM SAP ‚ CRM - DMS Strategic Alliances Transporters‚ Convoy Drivers Association Dealer Network‚ Marketing Research Firms‚ Vehicle Financing Regional Warehouses‚ Dealer Workshops‚ Distributors‚ TASS 9 Value Chain Analysis: Tata Motors Inbound Logistics Long term contract with service provider’s – transporters and agents Personnel at regional offices for over seeing
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Michael Porter published the Value Chain Analysis in 1985 as a response to criticism that his Five Forces framework lacked an implementation methodology that bridged the gap between internal capabilities and opportunities in the competitive landscape. This framework focused on industry attractiveness as a determinant of the profit potential of all companies within that particular industry. However‚ significant differences in performance exist between companies operating within the same industry that
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