attached report analysing XXXX Gold Beer in the Australian beer industry titled ‘XXXX Gold in the Australian Beer Industry’‚ due on the 3 October 2012. The purpose of this report is to inform you of the company background‚ product attributes‚ promotional strategies including target market and marketing mix along with the pricing strategies for XXXX Gold Beer. Our investigations suggest that XXXX Beer has good market share in the current Australian beer market. However‚ as outlined in the report
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Strength -Industry leader 2008-Pfizer was the world’s number 1 pharmaceutical company Strong brand name and reputation -Broad pipeline of new drugs and significant amount of cash Financial leverage of Pfizer to expand their business‚ gain more market share -Merger and acquisition Advantages of Merger and acquisition Access to global market Gain economies of scale and access to new technologies. Economies of scale (buying in bulk‚ technology‚ specialization-cost adv) Acquisition of Warner
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Life without services is unimaginable. Today everything we need or do is a service. Service is usually defined as something intangible. However‚ it is not the norm nowadays. From education to electricity‚ services have taken over everything. The Australian Roundtable Services defined services as a source for delivering any intellectual content or an experience. It may also include some kind of help‚ care or utility or even some information. But the main point is that the major part of that activity
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The Australian Food Industry- KFC Report KFC (Kentucky Fried Chicken) is a chain of fast food restaurants which primarily focuses on the selling of original recipe fried chicken and other foods such as burgers‚ wraps‚ potato & gravy and coleslaw. The company was originally founded in 1952 by Colonel Harland Sanders‚ and since then it has expanded to over 9‚000 stores in 86 countries. It first opened in Australia in Guilford‚ Sydney in 1968‚ there are now over 600 stores Australia wide. Since
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R&D‚ connections and capacity and commercialization and adoption. The basic R&D is funding for some Public Research Organizations (PROs) and Primarily Universities and the Commonwealth Scientific and Industry Research Organization (CRIRO). The Australian government spent $48 billion on basic R&D and S44 billion was used by PROs. The directed R&D is founding for some research questions which were specified by the government. Only $10 billion was used for directed R&D and $9billion was for the private
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Exam case Australian Beverages Limited Pre-seen information Semester 1 2010 Australian Beverages Limited — Pre-seen information A. Introduction to Australian Beverages Limited — March 2010 Australian Beverages Limited (ABL) commenced soft drink manufacturing in 1937. During the 1970s and 1980s‚ the company expanded its beverage portfolio by entering into other non-alcoholic beverage categories‚ such as fruit and milk-based drinks. Entry into the snack food market was recently undertaken in
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The ability to decide and choose wisely and rightly is often a matter of how the problem was posed. Though we try to be as logical as possible in taking a decision‚ sometimes we end up making illogical choices. So‚ it is important to understand how people decide things to avoid bad judgments. The sad truth is that people‚ even at the highest level‚ simply do not like to make good choices as every decision involves a certain amount of risk. It would be pertinent to keep in mind that a decision-making
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PHYSIOLOGICAL: Your body needs food for energy and functioning. The feeling of hunger can be triggered by the smell‚ sight or discussion of food. Every individual has a particular nutritional requirements. The physical appearance of food plays a major role in our food choices. RELIGIOUS PRACTICES: Derived from a persons belief system or religious systems which shapes their attitude.
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television stations as well as nation wide stations. This report will cover the television industry of both Free-to-air and Pay TV. Market Structure: The Television Industry is a large industry in Australia. It has contributed $1.2 Billion to the Australian economy and employed more than 20‚000 people. (http://www.aftrs.edu.au) It is not as big as the cinema industry but it ’s getting closer. There are two kinds of television in Australia‚ free-to-air and pay TV. There are 5 major free-to-air television
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report investigates the epic battle between the Australian Rugby League which has been around for 87 years and the Super League concept for the control of Rugby League in Australia. One man‚ Mr Rupert Murdoch‚ is trying to take over and run a rebel Super League to enhance his power and for financial gain. This Super League is proposed to run in 1996 with a 10 team competition as its prospectus. This report reviews the history of the Australian Rugby League‚ the battle between Mr.Murdoch and
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