or order for some product. We are mainly targeting girls of age (16-25) and women of age 25-40 We are not only exhibiting our dresses but we are also covering fashion accessories like belts and shoes. LAUNCHING DATE: We will launch our label on 25th December 2009 INSHALLAH. LOCATION OF BOUTIQUE: Opposite to F9 Park‚ third shop from right side of D-WATSON Islamabad. ACTIVITIES: To make it more profitable and interesting we
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Branding Ralph Lauren Case Study G.I.V.E. Get Involved. Volunteer. Exceed. (Ralph Lauren) 1 Index Introduction Page: 3 Section 1 (Question 1: What elements comprised the equity in the Ralph Lauren brand?) 1.1 Identity of Ralph Lauren brand: (Brand Salience) 1.2. Meaning: (Brand Performance & Brand imagery) 1.3. Response: (Consumer Judgements & Consumer Feeling) 1.4. Relationships: (Consumer - Brand Resonance) Section 2 Page: 4 Page: 5 Page: 6 Page: 7 Page: 8 (Question 2: Evaluate
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For girls‚ there are shoes in differences brand like Fioni‚ Amerian‚Eagle‚ Dexter‚ Lela Rose‚ and Smart fit from $14.99 until $24.99. Most products Payless offers are under $50.Other than that‚ Payless have relationship with top New-York based designers Laura Poretzky‚ Lela Rose‚ Stacey Bendet and Patricia Field. The four are designing everything from pumps to boots to handbags for Payless.Payless sets most of the stores product line below $15. The company’s CEO‚Matt Rubel also has suggested that
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CONTENTS * INTRODUCTION………………………………....02 * CORPORATE HISTORY………………………....02 * MISSION STATEMENT………………………….03 * KEY POINTS……………………………………...03 * ORGANISATIONAL STRUCTURE………….….04 * ANNUAL REPORT……………………………….05 * TARGET CUSTOMER……………………………08 * PRODUCT LINES...................................................09 * STORE LOCATION………………………………14 * STORE OPERATIONS…………………………....15 * STOREFORMATS………………….................…..18 * CONCLUSION……………………
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level of the personality and taste. This essay will demonstrate how much of the means of individual expression for fashion in London. Nowadays‚ the mainstream high street fashion brands dominate ordinary people’s appearance and lifestyle. The famous designer Vivienne Westwood announced that ‘we are so conformist‚ nobody is thinking. We are all sucking up stuff‚ we have been trained to be consumers and we are all consuming far too much’ (Westwood quoted in Elks
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when introducing new brands. The selection factors that I would look at when choosing what brands to bring into my store would be dependent on the season‚ fit‚ colour or pattern‚ durability of garment or product‚ price‚ versatility/multi-use‚ designer label/prestige factor and quality of construction. When deciding what brands to get rid of and which ones to keep‚ this would be solved by knowing which products are successful and which ones are not. Also which brands are going to match the new reconstruction
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1.1. COMPETITOR KIMAYA Concept The Label ‘Kimaya’ defines elegance‚ glamour and style‚ and Kimaya’s magic has rubbed off on fashionistas galore‚ who love to indulge in fine Indian fashion. As a true blue Indian luxury brand‚ the brainchild of the husband-wife duo‚ Neha and Pradeep Hirani‚ Kimaya is a leader in the Indian Fashion Industry with great sense of the luxury market in the Sub Continent. Its strong brand equity hinges on excellent couture and prêt imaging
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1.Basic info -In 1986‚ Duffy and Jacobs‚ backed by Japanese artist Takashi Murakami were able to design the first line under Marc Jacobs label -Marc Jacobs international company‚ LP is a design company launched by Jacobs Duffy Designs Inc in 1993 -Following the next year‚ in 1994‚ Jacobs provide his first collection for menswear -Marc Jacobs later on became part of Louis Vuitton Moet Hennessy -Popularity have reached in 80 countries -In 2011‚ the income of Marc Jacobs
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judge on Project Runway in 2004. First Lady Michelle Obama posed in a Michael Kors dress for her first official portrait. Kors lives in New York City. He is half Scandinavian‚ half Jewish. His mother is Joan Krystosek Kors‚ a former model. Designer‚ Born August 9‚ 1959‚ Karl Anderson‚ Jr. was raised on New York’s Long Island. As a toddler‚ Kors worked as a model‚ appearing in national campaigns for products such as toilet paper and Lucky Charms cereal. Kors’ biological parents split when
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Improve Your Online Presence Through Them Equine marketing success services businesses in the equestrian market place will create the connection between business and horse men which defines the larger marketing for products and services on search engines in magazines at horse shows and via social media portals. They are specialized in generating sales for products and services to specialized segments of the equine industry. Success is dependent on both creative print and web marketing techniques
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