Pre-Feasibility Study BOUTIQUE (Women Designer Wear) INTRODUCTION 1.1 Project Brief The pre-feasibility study focuses on the establishment of women designer wear Kapra Boutique including the operations of apparel designing‚ manufacturing‚ selling and marketing. The study has been designed to capture the dynamics of the Kapra Boutique industry‚ with its many components and possible strategic opportunities. 1.2 Opportunity Rationale Clothing is a beautiful visual demonstration of the social
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what these types of goods focus on. Luxury brands are built on designs and product quality. Luxury brands can be classified in to two classes; they can be a story brand‚ trying to sell a story‚ or a history brand‚ selling the history of the brand/designer to the consumer. Luxury brands can focus on detail and quality in their products and on high end fashion. To build a luxury brand‚ one needs to consider all of these areas to become successful. Shanghai Tang is a brand that is trying to transform
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1976: Whistles is founded by Lucille Lewin and the first store opens in Marylebone‚ London. The label is responsible for launching the careers of fashion royalty John Galliano‚ Dries van Noten and John Paul Gautier. * 2008: Jane Shepherdson‚ former Brand Director of Topshop‚ took over Whistles as Chief Executive (with her management team)‚ charged with the task of reinventing the brand. She also buys a 20% stake in the label . * 2009: The retail empire Bauger‚ the Icelandic investment group‚ that was controlling
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in from 1961 to 1970 Giorgio Armani worked as designer in famous fashion house Nino Cerruti. In 1974 first time Armani established official platform to promote own creation to world isGiorgio Armani S.p.A along with menswear label first after that in 1975 they introduces women’s wear also‚ this company was established with mutual partnership with Sergio Galeotti. From the formation of company Giorgio Armani has manufactured many individual labels and sub-brands in the name of Armani because
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dancing. Her old dance costumes from endless recitals and competitions inspired her to develop clothes of her own. Much of her funky personality was contributed by the clothes she designed earlier in life. Growing up in Connecticut‚ Johnson is a designer that represents the Fashion Capital of New York City. "What I tried to do was a combination of dance and art‚" she recalls. Johnson says that she settled on fashion designing when "I realized that making clothes is completing what a drawing can’t
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commercial sponsor (New York)‚ lasting four to ten days. It is held so that fashion designers are able to showcase their “collections” for either spring or fall seasons to consumers” (definition) (Indvik). In New York‚ it is referred to as the Mercedes- Benz Fashion week because they sponsor fashion week every year. Fashion week happens twice a year in February and September. Fashion week is when American and international designers come to show off their upcoming collections. The fashion shows are entertaining
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options to designers for fonts that have never been seen before. Her work is created with a variety of different mediums..pencils‚ markers and paint. She first sketches the typeface‚ and after it’s inked to show how it would appear once finished. At this time‚ she would look over any imperfections or mistakes that there may be‚ and fixes it. She has been in articles such as “9 Type Designers to Watch” which was published in March of 2015‚ where it places her among other talented typeface designers that
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industry‚ and most major countries have a fashion industry. Fashion designers work in numerous ways. Fashion designers may work full-time for one fashion as ’in-house designers’ which owns the designs. Others work freelance selling their ideas to fashion houses‚ directly to shops‚ or to clothing manufacturers. Some fashion designers set up their own labels‚ under which their designs are marketed. However‚ most fashion designers work for apparel manufacturers‚ creating designs of men’s‚ women’s‚ and
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such as Adobe Creative Suite. Designers working for these companies have skills and equipment ranging from digital photography to video graphics‚ in order to meet client or personal artistic needs. Another designer that would work for this type of company would be an exhibit graphic designer‚ which create images for all posters‚ movie posters‚ art show advertisement‚ and even posters for singers and bands. This designer is similar to that of digital graphic designers‚ but the only difference is they
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design centers New styles‚ colors‚ or textures are introduced – begin an upward slope Limited number of people accept them Fashion leaders wear the styles Offered at high prices and produced in small quantities. Rise Stage Manufacturers who copy designer clothes will reproduce the styles as apparel that costs less by using less expensive fabrics or minimal detail. In the initial incline‚ fashions are accepted by more people because they can afford them. Mass Production reduces the price of the fashion
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