symbols • Fashion = Expression CHINA Louis Vuitton • CHINA Environment • 175 million Chinese= 13% of the population can afford luxury goods • Chinese younger generation is developing a taste for luxury goods Louis Vuitton • CHINA Marketing Strategy • Maintain French production of goods • Boutiques attempt to portray a sense of “home” Louis Vuitton• CHINA People walk past a big luggage-like advertisement of Louis Vuitton at the boutique under the direct management of Louis Vuitton
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LECTURER NOTES: Marketing Mix: * The marketing process involves understanding the market to create‚ communicate and deliver an offering for exchange. * The marketing process is an ongoing cycle and often marketers will be undertaking multiple tasks simultaneously. * Marketers start by understanding the consumers‚ the market‚ and how they (the company‚ product or brand) are currently situated. * This may involve undertaking some market research to gain insights into a problem
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Comparison of Adjectives There are three forms of comparison: - positive - comparative - superlative A - Comparison with -er/-est clean - cleaner - (the) cleanest We use -er/-est with the following adjectives: 1) Adjectives with one syllable positive | comparative | superlative | clean | cleaner | cleanest | new | newer | newest | cheap | cheaper | cheapest | 2) Adjectives with two syllables and the following endings: 2 - 1) Adjectives with two syllables‚ ending in -y positive
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consumer and the brand. Positive brand image results to attachment which is described in psychology as one’s inherent needs to establish and sustain an emotional bonding with others. (Bowelby‚ 1979‚ also seen in Reis&Patrick‚ 1996). In context of Marketing‚ it is a variable which develops relationship between brand and its customer on the basis of psychological‚ functional and sentimental relevance of the brand. For example‚ consumers can get attached to a brand which reinforces one’s desired image
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Building a Web-Based Marketing Channel Presented by: EACOMM Corporation Points of Discussion • • • • • • Who we are Why Market in the Internet? E-Marketing methods Building an Effective Website Brief Intro to E-Commerce Web Resources for your Business Who we are • • • • EACOMM Corporation is one of the country‟s premier interactive web and multimedia developers with 30 full-time and part-time personnel. More than 30% of our business is done COMPLETELY on-line
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Introduction 3.1 Purpose Lindt Lindor gift box is a high-end product‚ which stands for a luxurious and classical confectionery. The purpose of this report is to analyze the market of Lindt Lindor gift box chocolate by looking at several marketing elements. 3.2 Background Lindt&Sprüngli started in a small pastry shop in Switzerland in 1845. At that time people knew chocolate as a drink but David Sprüngli-Schward and his son dared to do the new form of chocolate- solid bars.
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COMPARISON OF ADJECTIVES Content Introduction………………………………………………………………….………………....2 Comparison of Adjectives...........................................................................................................3 -er‚ -est comparison…………………………….………………………………..............3 more/most comparison….………………….....................................................................5 as ... as and not as/so ... as comparison...........................................................................
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Chapter 1: Overview of Marketing What is Marketing? Marketing is a set of business practices designed to plan for and present an organization’s products or services in ways that build effective customer relationships. Marketing is about Satisfying Customer Needs Need feeling physiological deprived of basic necessities‚ such as food‚ clothing‚ shelter‚ and safety. Want particular way in which the person chooses to fulfill his or her need‚ which is shaped by a person’s knowledge‚ culture‚ and
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Maraniara Davy C. Villarama MM1-Marketing Management BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as elsewhere. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken
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7-ELEVEN A Marketing Study on 7-Eleven’s E-Commerce Expansion Prepared by: Bernardo‚ Maruh Michelle Cord-Cruz‚ Ivana Feliz Cruz‚ Justine Timothy Ortiz‚ Frances Sophia October 04‚ 2012 1|Page TABLE OF CONTENTS I. Executive Summary ……………………………………………………………………………. II. Situation Analysis ……………………………………………………………………………….. B. Market and Industry Analysis ……….…………………………………………………….. 1. Market Trends ……….………………………………………………………………… 2. Market Needs & Wants ……….………………………………………………………. 3. Target
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