working title for the research: “Investigating the relationship between Market Orientation and Business Performance of SMEs in Pakistan”. Definition of the research: Market orientation a term used by marketers as indicator of the degree to which firm implements its marketing concept (Komppula and Reijonen‚ 2010). A market oriented firm has a greater ability in achieving higher performance compared to non-market oriented firm (Agarwal et al.‚ 2003). The concept of market orientation has
Premium Marketing
Management Accounting and the Modern Business Environment Part-I Over the years global business environment has gone through some massive changes. These changes are due to changes in socio-economic situations‚ changes in consumers’ demands‚ changes in technological environment‚ changes in political scenario etc. Today’s business environment is referred to as the modern business environment which is characterized by globalization‚ advanced technology‚ intense competition‚ powerful customers and consumers
Premium Management accounting Cost accounting Process management
Part-I (Introduction) 1. Origin of the term paper The term paper was originated in the Prerequisite Course of the Business Environment (MKT-510)‚ by the honorable course instructor Lecturer Afreen Choudhury at the end of the 2nd midterm exam. The term paper is based on the topic of the course named “Business Environment in Robi” and an integral part of the study of Business Environment . 2. Methodology of the Term Paper The term paper was based on two sources of Data. Primary Data: The primary
Free Mobile phone Marketing Strategic management
critical concern Political environment has a very important impact on every business operation no matter what its size‚ its area of operation. Whether the company is domestic‚ national‚ international‚ large or small political factors of the country it is located in will have an impact on it. And the most crucial & unavoidable realities of international business are that both host and home governments are integral partners. Reflected in its policies and attitudes toward business are a governments idea
Premium Political philosophy State Government
Abstract This research primarily aims at investigating the impact of information technology in business strategies and in particular it will critically analyze the impact of PROPHIX software which is an IT application that has been integrated into the business strategy of YO! SUSHI restaurant. In order to enhance the reader’s understanding of the topic of discussion‚ the paper will elaborate more on business strategies in-conjunction with information technology. Secondly it will also explore the YO
Premium Strategic management
INNOVATION AND BUSINESS PERFORMANCE: A LITERATURE REVIEW Commissioned by GO-ER Andy Neely Jasper Hii The Judge Institute of Management Studies University of Cambridge 15 th Jan 1998 CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION 2 INNOVATION 2.1 Why innovate? 2.2 Innovation and competitiveness 2.3 Barriers to innovation 2.4 Summary 3 INNOVATION MANAGEMENT 3.1 What is innovation? 3.1.1 Diffusion of innovation 3.2 Models of innovation 3.2.1 First generation: technology-push 3.2.2 Second generation:
Premium Innovation
QUALIFICATIONS: BSB51207 DIPLOMA OF MARKETING and BSB51107 DIPLOMA OF MANAGEMENT Resource Management Manage Information Systems BSBINM501A BSBADM409A Manage Information or Knowledge Management Systems Coordinate Business Resources BSBSUS301A Implement and Monitor Environmentally Sustainable Practices BSBPUR301B Purchase Goods and Services BSBADM311A Maintain Business Resources ii This workbook has been designed for use in conjunction with information and materials
Premium Knowledge management Information Enterprise content management
Management Assignment of External business environment in Hospitality industry. Table of Contents Introduction 3 “If we do same thing today as we did yesterday… …we will get the same results tomorrow’’ 1. Forecast for 2009. 4 1. Travelers still tend to plan the trips. 6 1. Hotel challenge to manage Marketing expenses (Costs).
Premium Hotel Hospitality industry 2008
Natural Law – denotes a system of moral and ethical principles that are inherent in human nature and that people can discover through the us of their natural intelligence‚ or reason. Positive Law – Or national law (the written law of a given society at a particular point in time)‚ applies only to the citizens of that nation or society. Legal Realism – the idea that law is just one of many institutions in society and that it is shaped by social forces and needs. Constitutional Law – The
Free Common law Law Statute
institutions like Carnegie Hall. After his huge role in the steel business he spent most of the rest of his life as a philanthropist. In today’s world the ownership of a business is businessman. The person with the legal rights or the paper work owns the business. The workers are just that‚ workers. I’m not able to decide which side is right or which side is wrong. Does the businessman own the business or do the workers own the business. I can understand both sides of that situation. Either side is
Premium Andrew Carnegie John D. Rockefeller Steel