A STUDY ON THE PROMOTIONAL STRATEGIES OF IDBI FEDERAL LIFE INSURANCE CO LTD 1. Abstract of the paper The paper deals with the study of the promotional strategies of IDBI federal life insurance co ltd vis-à-vis its various competitors like LIC‚ SBI life‚ ICICI prudential‚ etc. The paper aims at the various promotional strategies adopted by the company to make information available‚ about its products‚ to its potential customers. The primary objective of the paper is to find out whether the
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INDIAN AUTO INDUSTRY …. the way forward Presentation bySunil Kakkar General Manager (SupplyChain) Maruti Suzuki India Ltd Indian auto industry : Among the top 10 in world Two Wheelers Small Cars Commercial Vehicles 2nd 3rd 5th Automobile Industry – A Global Hub • • • • • 15 manufacturers of passenger cars and multi-utility vehicles‚ 9 manufacturers of commercial vehicles‚ 16 manufacturers two/ three wheelers‚ 14 manufacturers tractors‚ 5 manufacturers of engines. Key drivers for the
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February 2014 ProQuest Table of contents 1. Discordant retail brand ideology in the House of Barbie.............................................................................. 1 Bibliography...................................................................................................................................................... 23 12 February 2014 ii ProQuest Document 1 of 1 Discordant retail brand ideology in the House of Barbie Author: McGrath‚ Mary Ann; Sherry
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10 FAILURE BRANDS IN INDIA Marketing is easy to teach‚ it is easier to understand as well. On practice‚ marketing is quite difficult as a company should have a strong marketing team to work on market opportunity analysis‚ target market selection‚ marketing strategy design‚ marketing program development. When a company slips away from deciding the right marketing mix‚ their products meet failure. Failures are not patented by small companies ‚ there are stories of several huge brands who have failed
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CSPs Truly Customer Centric? If you ask any company today if they care about their customers‚ they all say‚ “Yes.” If you dig a little further and continue asking questions such as‚ “Are you a customer-centric company?” they would probably say yes as well. After all‚ the concept of customer centricity has been around for more than 50 years. In 2009‚ a study conducted by the CMO council showed that approximately half of all companies state that they’re extremely customer-centric. But‚ when the customers
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When launching a new product‚ it is better to pursue a brand extension strategy‚ than to develop a new brand Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”‚ and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions. The first one is “line extension”‚ which means to launch a new product
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CHOCOBAN LTD. Chocoban is a well-established producer and marketer of the finest boxed chocolate and was started ten years ago by two partners‚ Henry See and John Juan. Prior to their partnership‚ Henry was marketing vice-president while John served as comptroller in a candy company with national distribution. The two men agreed at the outset that Henry would handle distribution and marketing and John would look after production‚ accounting and company finances; overall planning and major decisions
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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As costly or as rich as your auto might be‚ you will never know when you will end up in a mischance where your windshield or you window winds up broken. When this happens‚ you will require somebody to help with your auto glass substitution needs. This is the place an auto glass repair and substitution organization comes in. Finding the right organization to work with is essential with regards to the auto glass substitution prerequisites of your extravagance autos. This is a direct result of the
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claim an auto and have been driving for a long while‚ I am certain that you will be worried with getting the best auto accomplices to supplement your auto. In the event that you are to visit each store to search for auto frill‚ it will be an extremely tiring procedure for you. All things considered‚ you don’t really need to go shop jumping. Simply go on the web and get your auto frill and no more focused cost! On the Internet‚ there are innumerable sites which offer wide choice of auto embellishments
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