AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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Case Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China‚ 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beefless
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Ans – 1 Definition of ’Core Competencies’ The main strengths or strategic advantages of a business. Core competencies are the combination of pooled knowledge and technical capacities that allow a business to be competitive in the marketplace. Theoretically‚ a core competency should allow a company to expand into new end markets as well as provide a significant benefit to customers. It should also be hard for competitors to replicate. Ans – 3 One topic that interested FlexCon managers was a
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eras of American history; Bernard Malamud‚ Ralph Ellison‚ and James Baldwin‚ chronicle the impressions‚ perspectives‚ and dramatizations‚ of three men living in three different worlds but all trying to maintain their struggles with-in. All three authors use similar methods of writing to capture the true veracity of living in America. With the use of personal conflicts with-in themselves‚ imagery‚ and finally narration and tone‚ Baldwin‚ Ellison‚ and Updike‚ captured the quintessence of living in America
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Student Self-administered case study Principles of Management ‐ an Introduction Case summary: Case duration (Min): Principles of Management (PoM) 45-60 Introduction to PoM Worldwide This case considers what is meant by management from the perspectives of commercial and not‐for‐profit organisations. Similarities and differences are considered and arguments from two people presented over three short film clips. Consider using role play initially ‐ i.e. make one group of students a profit
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MKT 412 Midterm Exam Study Guide‚ Spring‚ 2014 Chapter 1: Foundations of Strategic Marketing Management Role of marketing in the strategic planning function Primary purpose of marketing is to create long-term mutually beneficial exchange relationships between an entity and the publics with which it interacts Product-Market Strategy Selection A recurrent issue in strategic marketing management is determining the consistency of product-markets strategies with the organization’s definition
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Strategic Management Huawei Case Analysis Huawei: Cisco’s Chinese Challenger Introduction By this case analysis‚ some basic points are going to be mentioned like current strategies used by Huawei‚ its challenges and issues‚ the situational analysis‚ and its competitive strategies used and new strategies adopted for its improvement. Before getting to discuss those points‚ we need to know some background about Huawei in order to gain its familiarity to the case. Background information It’s the
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Strategic Human Resource Management of Volunteers and the Link to Hospital Patient Satisfaction Introduction Hospitals have focused their hard work on providing high quality patient care while aiming to reduce costs. One of the key indicators of hospital performance is patient satisfaction. There is an indication that hospital volunteers may be able to enhance patient satisfaction. (Brent Hotchkiss‚ et al.‚ 2009) Found that the great use of volunteers was related to higher patient satisfaction
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Case Name: Eagle Manufacturing I. Major Facts Ted Jones‚ supply manager‚ has been working in his position for two years and during this time it has been a challenge. The supply management function was operating well with a team of professionals. The function has been challenged with focusing on other functions verses the strategic function of supply management. Ted’s department has been operating in a react mode instead of a proactive mode most of the work day recently. Ted has
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ACCG926 – Corporate Accounting Case study – SEEK Limited The purpose of this case study is to illustrate how the accounting concepts discussed in this unit are applied in a listed company. SEEK Limited is listed in Australian Stock Exchange (Code: SEK) and it is the largest online employment classified company by market capitalisation in the world. The company has operations in three industries: Online employment classified advertising; the provision and execution of training courses; and
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