DEVELOPING A SERVICE BRAND USING THE SERVICE MIX -Kunle Dixon Odukoya Unlike product brands‚ service brands are identifiable activities or benefits that one party can offer to another that is essentially intangible and doesn’t result in a change in ownership. Thus service brands are those utilities that have as their core‚ the five attribute of services vis • Intangibility: not existing in physical form • Invisibility: cannot be seen • Inseparability: cannot be separated from the provider
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IMSM-R Department of Economics Balasubrahmanyam Annam Narasimha rao Yallapragada Understanding Customer Attitudes towards TECHNOLOGY-BASED SELF-SERVICE A case study on ATMs Masters Thesis Masters in Service Management Research Date/Term: Supervisor: 2006/ Spring Lars Haglund‚ Pro-Vice Chancellor Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se ACKNOWLEDGEMENT Over the past years we’ve been inspired and encouraged
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Current Problem There are three silo Integrated Care Teams in this clinic with three different reporting structure and duplication of efforts. The silo team structure and duplication of efforts makes it challenging to account for true integration and coordination of care between the physical and behavioral health teams. This silo has made creating staff education challenging. The following describes these three Integrated Care Teams: 1. Seriously Mentally Ill (SMI) integration (Connective Behavioral
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Integration of social media into Integrated Marketing Communications Introduction Social media marketing is finding its way to become a recent component of integrated communications mix. The appearance of social media platforms offers organisations an inexpensive way to create and implement marketing campaigns
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SOCIAL/CULTURAL IMPACTS Singapore has been well known for its multi-racial society. With the opening of the Integrated Resorts (IRs) in Singapore‚ has led this multi-racial society to a greater level. By bringing people from a wide variety of places and cultures together‚ visitors and locals learn about each other‚ their differences‚ and their similarities and create mutual understanding. They also become aware of new tastes and ways of thinkingrated Resorts brings worries to the locals‚ hence
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Introduction The service industry interacts with our lives on a daily basis. Services can be defined as deeds‚ processes and performances. When considering the differences between products and services‚ intangibility and the fact that a service cannot be touched‚ tasted‚ viewed or tried on are terms often used (McColl-Kennedy & Kiel 2000). Services differ from goods in essentially four ways: (1) intangibility; (2) inseparability; (3) heterogeneity; (4) perishability (Kotler‚ Brown‚ Adam‚ Burton
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Singapore government had put across the proposal of developing Marina Bay into an integrated resort. The IR at Marina Bay is envisaged to be a large-scale iconic lifestyle product that will enhance Singapore’s reputation as a premium‚ “must-visit” destination for leisure and business visitors‚ and sharpen Singapore’s competitiveness. It is also envisioned to be a modern‚ architecturally distinctive‚ urban and well-integrated development which is appropriate to its prime downtown location and which can
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The idea for developing the Integrated Warehouse Solution is to solve the problem of the inventory‚ basically for the Warehouses. Before developing this system we thoroughly did the analysis regarding our competitors and after doing lot of research we find three major competitors. The scale on the basis of which we are competing with our competitors includes the price at which the service is being provided to the customers. Apart from price there are some other major factors that were also kept in
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as energy‚ telecommunications‚ financial services‚ manufacturing‚ chemicals‚ engineering‚ materials‚ government and healthcare. History It began as the "Tata Computer Centre"‚ for the company Tata Group whose main business was to provide computer services to other group companies. F C Kohli was the first general manager. JRD Tata was the first chairman‚ followed by Nani Palkhivala. One of TCS’ first assignments was to provide punched card services to a sister concern‚ Tata Steel (then TISCO)
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Marketing Services 10/05/2012 The marketing of services differs from product marketing because of the four fundamental differences involved in services: Services are intangible‚ inseparable‚ variable‚ and perishable. Intangible which means they cannot be touched‚ tasted‚ or seen like a pure product can. Another difference is that services are produced and consumed at the same time; that is‚ service and consumption are inseparable. Furthermore‚ the more humans are needed to provide a service‚ the more
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