Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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is the clear leader‚ holding over 24.5% of the market share‚ while Tata Tea (Tata) trails it with almost 20.5%. The remainder of the market is far more fragmented and shared between numerous small players. Marketers try to differentiate their offer from that of the competitors by varying their marketing mix. Firms strive to make their products and services appear unique to the customers. According to Business Standard dated November 19‚ 2002‚ Tata Tea brand underwent a makeover
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1.0 Introduction 1.1 Background of the study The readymade garments (RMG) industry of Bangladesh is the fastest growing export oriented industry of the country. Starting in late seventies‚ the ready made garment industry of Bangladesh now accounts for over 64% of the country’s total export earning. A close look at the composition of RMG export of Bangladesh over the last two decades reveals that the woven garments sub-sector constituted the lion’s share. In fact‚ the beginning of the development
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Republic Day Awards‚ 2012 A total of 109 persons‚ including 19 women‚ have been selected for the Padma awards. Five personalities have been given Padma Vibhushan‚ 27 Padma Bhushan and 77 Padma Shree awards. PADMA VIBHUSHAN: K.G. Subramanyan (painting and sculpture)‚ Late Mario De Miranda (cartoonist)‚ Late (Dr) Bhupen Hazarika (vocal music)‚ Dr Kantilal Hastimal Sancheti (orthopaedics)‚ T.V. Rajeswar (civil service)‚ Delhi. PADMA BHUSHAN: Prominent among winners were Shabana Azmi (cinema)‚ Khaled
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EKTA KAPOOR “Queen of Indian Television” The Making of an Entrepreneur Ekta Kapoor is the daughter of Ravinder Kapoor (popularly known as Jeetendra)‚ a Hindi movie star from the 1960s to 1980s. Her mother‚ Shobha Kapoor‚ is the CEO of BTL and her younger brother Tushar Kapoor is an actor in Hindi movies. According to Ekta‚ she had a childhood which was "materially easy but emotionally difficult.’ During her childhood she was extremely obese and suffered from low self esteem. She was a very
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Desh ka namak was a masterstroke. But this campaign could not have worked and that too in such a sustained manner‚ if the quality of the product had not been so unimpeachable. At Tata Salt’s Mithapur plant‚ the stringent quality checks at every stage of the production process ensure that Tata Salt keeps to its promise of purity‚ whiteness‚ consistency‚ adequate iodisation and consistent saltiness. The 27 centres spread all over India that package the salt for distribution maintain the strictest hygiene
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Canadian Human Rights Act Ganesh kumar Musle 1602948 Fairleigh Dickinson University Personnel Administration MADS 6602-Section V1 Dawn Hines November 11‚ 2013 Every individual has the right to get the things or rights for which he/she is entitled to‚ as a human being. Every individual is privileged to get respect‚ quality of life and equality. Most of all‚ everyone expects a life free from discrimination. Part 1 of Canadian Human Rights Act focusses mainly on discrimination
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Best Practice BY DANIEL J. ISENBERG The Global Entrepreneur A new breed of entrepreneur is thinking across borders – from day one. FOR A CENTURY AND MORE‚ companies have ventured abroad only after establishing themselves at home. Moreover‚ when they have looked overseas‚ they haven’t ventured too far afield‚ initially. Consumer healthcare company Johnson & Johnson set up its first foreign subsidiary in Montreal in 1919 – 33 years after its founding in 1886. Sony‚ established in 1946‚ took 11
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EXECUTIVE SUMMARY TELENOR it is a multinational corporation of Norway. Norwegian telecommunication was Established in 1884. with the passage of time it introduces three more telecommunication corporations. In 1995 it changed its name to telenor. It has its telecommunication network in about 12 countries. Has a very leading and strong position in its markets‚ which are multidimensional and international. Its strengths are its methods of innovation‚ its good will social responsibilities‚ and
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and one at Uttaranchal. Hero MotoCorp accounts for 46% of all bikes sold in India. The company exports to Africa‚ Asia‚ Eastern Europe and Latin America. In the calendar year 2011‚ HMCL sold over six million units of two wheelers. The company offers motorcycles in all the three major segments - CD Dawn and CD Deluxe in entry; Splendor‚ Passion‚ and Glamour in executive; and Hunk‚ Achiever‚ CBZ and Karizma in premium. It also sells Pleasure in the ungeared scooter segment. Hero MotoCorp started
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