LAPPEENRANTA UNIVERSITY OF TECHNOLOGY SCHOOL OF BUSINESS | INTERNATIONAL MARKETING THE PURSUED BENEFITS OF CUSTOMER LOYALTY PROGRAMS Bachelor´s Thesis Ilona Reinekoski 0329191 December 15th 2009 TABLE OF CONTENTS 1 INTRODUCTION .................................................................................................................... 1 1.1. Objectives..................................................................................................................................
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Successful CRM: Turning Customer Loyalty into Profitability By Bob Thompson CEO‚ CustomerThink Corporation Founder‚ CRMGuru.com [pic] October 2004 Compliments of: [pic] Copyright © 2004 RightNow Technologies. All Rights Reserved. Executive Summary Customer relationship management (CRM) gained recognition in the mid-1990s‚ primarily driven by its perception as information technology (IT). However‚ not enough attention has been given to the fundamental drivers of CRM success:
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Customer Fulfillment in the Digital Economy Amazon.com E-tail Customer Fulfillment Networks Pioneer “The logistics of distribution Scorecard are the iceberg below the waterline of online bookselling.”1 B-web type —Jeff Bezos‚ founder and CEO‚ Amazon.com • Aggregation (e-tail) /Agora (auctions‚ Zshops) hybrid model KEY PARTICIPANTS “Ten years from now‚ no one will remember whether Consumers and business buyers Context providers • • Content providers
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Report On Customer Service in Telecom Sector (A case study on Banglalink) Course code: BUS 214 Course Title: Business Communication Submitted to Mr. Tanvir Ahmad Torophder Course Instructor Submitted by Group Name: The LEGENDS of BBA |Name |ID |Md. Ahadujjamanrony 1001010131 |Faglul Karim Raihan
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1. The three major types of communication are: A. Written‚ verbal‚ and non-verbal. B. Verbal‚ formal documentation‚ informal documentation. C. Verbal‚ written‚ and graphic. D. Verbal‚ written‚ and electronic. 2. Which of the following are outputs from the Communications Planning process? A. Project records B. Communications management plan C. Performance reports D. Formal acceptance 3. Herzberg identified factors‚ which‚ if present‚ will
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Why Customer Retention Is So Important Good customer retention is vital to any organization because a slight reduction (5%) in the customer defection rate has a disproportionately positive effect on profitability (depending on the cost of acquisition‚ ranging between 25 and 80 %!). Companies with high retention also grow faster. However‚ customers can only be retained if they are loyal and motivated to resist competition. When customers are merely satisfied with the service they receive they may
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201010 Mobile : 9899009554 E-mail : DWIVEDI.SIDHARTH@GMAIL.COM CAREER STATEMENT RESOURCEFUL LEADER ADEPT AT CREATING INTEGRATED STRATEGIES TO DEVELOP NEW/EXISTING CUSTOMER SALES‚ BRAND/PRODUCT EVOLUTION AND MEDIA ENDORSEMENT. STRONG AND PERSUASIVE INTERPERSONAL SKILLS. PROVEN ACADEMIC RECORD OF DEVELOPING PROCEDURES‚ SERVICE STANDARDS AND OPERATIONAL POLICIES‚ PLANNING & IMPLEMENTING EFFECTIVE CONTROL MEASURES. PROACTIVE
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crucial to enhance customer service is proper training. It will not only add value to the company and individuals but it can strongly inspire and eventually leads to greater success. Some of the advantages include‚ customer satisfaction‚ business efficiencies‚ employee improvement and public recommendations. Good customer service will promote loyal customers. This is where good training leads to customer advocacy that in return plays a huge role. Loyalty comes from the customer satisfaction. It is
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ZIPCAR CASE: Influencing customer behavior By offering car sharing‚ Zipcar offered a different way other than rental‚ car ownership or taking taxi with competitive advantage of low cost‚ service speed and convenience. Zipcar targets at people groups similar as car rental companies‚ specifically people who don’t want to own a car (hassle and cost)‚ need a second car or different car for different purpose‚ but in a more convenient and cheaper way. It provides low cost by cutting infrastructure and
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Customer Care 2013 The importance of Empowerment in Customer Service Management The importance of Empowerment in Customer Service Management Introduction: Empowerment: As mentioned above the very few number of employees at Dubai Judicial Institute‚ is one of the factors which entails the necessity of implementing “Empowerment”‚ that’s besides to the Leadership style and management system at the institute which indeed supports this approach. Dubai Judicial Institute Leadership
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