6 November 2009‚ Pp.117-132 Customer Relationship Management: Strategies And Practices In Selected Banks Of Pakistan Iftikhar Hussain ‚ Mazhar Hussain‚ Shahid Hussain and M. A. Sajid∗ As economic globalization intensifies competition and creates a climate of constant change‚ winning and keeping customers has never been more important. Nowadays‚ Banks have realized that customer relationships are a very important factor for their success. Customer relationship management (CRM) is a strategy that
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Project Proposal Project Information Project: | Customer Relationship Management | Project Time-frame: | December 2012 – February 2013 | Summary: | (Customer Relationship Management records the feedback of the client. ) | Background and Motivation What is the setting and history behind this project? Customer Relationship Management concerns the relationship between the organization and its customers. Customers are the lifeblood of any organization be it a global corporation with thousands
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Customer Relationship Management Class 1 1 Agenda for today 1. Course presentation 1. Team 2. Goals 3. Structure 4. Evaluation 5. Team project 2. Customer Relationship Management 1. Origins 2. Learning Relationships 3. Diagnosing a company on CRM 2 Course presentation 3 Elizabete Cardoso Office Hours: Tuesdays‚ 9.30am-11.30am‚ Office 2217 (Palacete campus) ecardoso@novasbe.pt Filipa Gregório Office Hours: TBA (consult moodle or email Filipa directly) filipa
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nowadays business world‚ Customer Relationship Management (CRM) is an essential for a business strategy for every company. Our chosen company is Nike‚ one of the largest supplier of sportswear which include shoes and apparel. Implementation of CRM programme is a essential for every successful company. Customer Relationship Management is the core business strategy that integrates internal processes and functions and external networks‚ to create and deliver value to targeted customer at a profit. It is
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2012 CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY; A SURVEY IN THE SECTOR OF BANKING Assist. Prof. Dr. Duygu KOÇOĞLU* Sevcan KIRMACI Abstract In the centre of marketing activities today is the customer satisfaction. For the banks to be successful in the intensively competitive environment‚ they are bound to attach importance to customer satisfaction. The purpose of the present study is to reveal the relationship between the banks’ customer relationship management and the customer loyalty
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CUSTOMER RELATIONSHIP MANAGEMENT – BECAUSE OUR BUSINESS IS ABOUT GROWING TOGETHER CASE STUDY: ICICI BANK RETAIL MANAGEMENT BY AKANKSHA CHOUDHARY 088503 BMS III‚ 6TH SEMESTER ST. FRANCIS DEGREE COLLEGE FOR WOMEN 2010-2011 CHAPTER OF CONTENTS 1. Introduction 2. Customer relationship 3. Origin of customer relationship management (CRM) 4. Features of CRM 5. Perspectives of CRM 6. Customer relationship measurement 7. Types of CRM systems 8. Scope of CRM
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we serve to them?’ and ‘how should we serve them?’ it could‚ and often should‚ be positioned as the fundamental strategic process around which the business is organised. CRM decisions impact on marketing‚ certainly‚ but also on operations‚ sales‚ customer service‚ HR‚ R&D and finance‚ as well as IT. CRM is fundamentally cross-functional‚ customerfocussed business strategy. The CRM value chain The CRM value chain (figure 1) is a proven model which businesses can follow when developing and implementing
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Customer Relationship System Introduction Customer relationship system or we called it CRM‚ which is the one of the information system that has been used by Prudential Assurance Malaysia Berhad. Customer relationship management is a type of software application. Employees can manage customer information by using CRM. The relationship between company and their customers can be grown in long-term and stable. This system’ primary concept is to keep the business operational through finding and maintaining
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firm to reach annual growth goals of 6% to 8% in revenues and 12% to 16% in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts program‚ which WESCO has developed to serve its major industrial customers in response to recent changes they have made to their business processes. However‚ as of June 1997‚ the NA program has not delivered the expected increases in sales and profitability. Jim Piraino has to give Haley his recommendations for
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What Is the Role and Influence of Relationship Marketing in the Retention and Acquisition of Customers? - A Case Study of Tesco Chapter 1 Introduction 1.1 Aims and Objectives 1.2 Research Questions 1.3 Background and rationale of the research 1.4 Expected Research Methodology 1.5 Scope and Importance of the Research 1.6 Summary of Chapter Chapter 3 Research Methodology 3.1 Hypothesis 3.1.1 Techniques used for Research 3.1.2 Research Philosophies 3.1.3 Research Approaches 3.1.4 Types
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