CASE STUDY PROJECT (II SEMESTER) CUSTOMER RELATIONSHIP MANAGEMENT By Rohit Singh Bisht Roll Number: EMBA/JUL09/5107 National Institute of Business Management Old No.20/ New No. 65‚ Habibullah Road‚ T Nagar‚ Chennai 600017‚ India CONTENTS Certificate 3 Acknowledgment 4 Introduction to CRM 5 Objectives 7 Company Overview 8 • Product 9 • Corporate Structure 11 • AIRTEL Enterprise Services
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Discuss the role that banker and banker compensation played in the credit crisis and some of the reforms to banker bonuses which have been suggested and implemented and your views as to their effectiveness? The bankers were not the main cause of the crisis but they played an important role in the crisis. It was the caused of the banks run causing them to have liquidty problems an example of a famous bank run would be the northern rock incident.It was a change in culture of the bankers making them take
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You’re holding a handbook for visionaries‚ game changers‚ and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the… written by Alexander Osterwalder & Yves Pigneur co-created by designed by Alan Smith‚ The Movement An amazing crowd of 470 practitioners from 45 countries Business Model Generation A Handbook for Visionaries‚ Game Changers‚ and Challengers Written by Alexander Osterwalder and Yves Pigneur Design Alan Smith‚ The
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implementation of customer relationship management (CRM) by organizations. Regardless of their size‚ organizations have been optimistic to employ CRM to generate and maintain the relationship with customers in a more effective manner‚ in turn to develop a comparative advantage with competitors. According to Ndubisi and Wah (2011)‚ customer loyalty and their retention‚ which is one of the factors for profitability‚ can be gained through the means of an enhanced relationship with the customers. Furthermore
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Frederick Community College BU 274-1 Customer Relations Index# 1968 Fall 2013 Class Starts: January 27‚ 2014 Class Ends: May 16‚ 2014 Last day to withdraw: April 12‚ 2014 Instructor Information: Name: Samantha Robertson Office: N/A E-mail: srobertson@frederick.edu Cell Number: 443-206-4586 Office Hours: Available on request Campus Mail Box Number: 750 Course Information: Credits: 3 Prerequisites: EN 50‚ EN 52 Co-requisites: None On-campus Meetings: N/A
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Learning Objectives: * To understand the importance of information systems for business professionals * To identify five areas of information systems knowledge business professionals need. * To illustrate how the business applications of information systems can support firm’s business processes‚ managerial decision-making‚ and strategies for competitive advantage. * To provide examples of several types of information system from experiences with business organizations in the real world
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Implementing a Customer Relationship Strategy" The Asymmetric Impa ’et of Poor Versus Excellent Execution Mark R. Colgate Peter J. Danaher University of Auckland‚ New Zealand The benefits of developing customer relationships are well established. However‚ a well-intentioned relationship marketing strategy may fail because of poor implementation. In this study‚ the authors look at the effects of implementing a customer relationship strategy. Specifically‚ they examine the implementation
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CUSTOMER RELATIONSHIP MANAGEMENT – ‘AN OLD WINE IN ANEW BOTTLE’ INTRODUCTION: Customer relationship is not a new concept; companies have been interacting and dealing with customers since the inception of trade. Earlier more focus and attention was on product and services instead of customer centric. With increase in competition because of globalization and usage of internet changed the picture of business. Customers have variety to choose from‚ more knowledge about the companies and
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Abstract The purpose of this report is to provide an understanding about Customer Relationship Management (CRM) and the reason why it is considered as an evolutionary breakthrough in today’s business world. To add further‚ this covers the importance of customer relationship management with respect to customer service and loyalty which results in profitability to a company in the long run. It also explains the development of the company’s vision to increase profits with the help of technology‚ people
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article is to figure out how relationship marketing helps MetLife to retain customers so as to gain more profit. Firstly‚ we investigate the degree or way that relationship marketing affect MetLife. We gathered many thought of different researchers regarding relationship marketing and prepared the literatures review trying to understand the definition and the related information about the strategy. Secondly‚ we analyze why customers enter into a relationship with a firm. Thirdly‚ we are
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