like to present the results of our research which was made related to KitKat. Aim of the research: The main aim of the survey is to find out if there is any need for sugar free Kit Kat product in the Hungarian market‚ and whether people with weight problems or people with diabetes are more interested in sugar free Kit Kat products. To clear up the chocolate consumption and the eating habits of the Hungarian consumers. First of all we would like to shortly introduce the Nestlé S.A. which is the
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“Economic Systems” The world’s economic systems fall into one of four main categories: Traditional economy Capitalism economy Socialism economy Mixed economy However‚ there are unlimited variations of each type. An economic system must define what to produce‚ how to produce it and for whom to produce it. Depending on the products produced and the environment‚ certain economic strategies will be more successful than others “Traditional” A traditional economic system is one in which each
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Nowadays‚ the markets are becoming more competitive and also interdependent‚ plus the changing on customers shopping characteristics‚ which becoming more selective and pragmatic. Hence‚ it is important for the brands and companies to address the effectively decision and strategies on this changing climate (Faidon & Christos). However‚ companies in today are unable to appeal and serve all customers in marketplace‚ who have wide needs with varied purchase practices. Indeed‚ the situation drives the
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specific population. For this study we will see the example of Kit-Kat‚ for judging if this multinational adapts itself to the culture of each country. In order to answer this question we will see in a first part an analysis of three advertisements of different countries‚ then a video case in Japan. And finally a comparison between these two types of strategy. I- Analyze of the commercials according to the country In order to see if Kit-Kat adapts according to the various countries in which it markets
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Toyota IS Business Planning All about Plan‐Do‐Check‐Act Xiang Tjoa‚ BSc BMI‚ 1202952 27 January 2008 Toyota Motor Europe Information Systems Division Business Planning Avenue du Bourget 60 1140 Brussels Belgium Supervisor: F. Grauls Vrije Universiteit Faculty of Sciences De Boelelaan 1081a 1081 HV Amsterdam The Netherlands Supervisor: Dr. S. Bhulai Second reader: Dr. C. Verhoef Version 2.6 Toyota IS Business Planning All about Plan‐Do‐Check‐Act
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Adaptation of international marketing strategy components‚ competitive advantage‚ and firm performance: a study of Hong Kong exporters. Journal of International Marketing 9:4‚ 59-81. Alashban‚ A.‚ L. Hayes‚ G. Zinkhan & A.Balazs (2002). International brand-name standardization/ adaptation: Antecents and consequences. Journal of International Marketing 10:3‚ 22-48. Boddewyn‚ J. & R. Grosse (1995). American marketing in the European Union. European Journal of Marketing 29: 23-42. Boddewyn‚ J.‚ R. Soehl
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components can be bought in large quantity which reduces the cost-per-unit. These savings can then be applied to your business’s margin‚ lower price to consumer‚ or reinvested into the company for research and development. In an age where trade barriers are coming down - standardization is a plausible product strategy. Quality is improved since efforts are concentrated upon the single product. Staff can be trained to enhance the quality of the product and manufacturers will invest in technology
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm International marketing adaptation versus standardisation of multinational companies Demetris Vrontis School of Business‚ University of Nicosia‚ Nicosia‚ Cyprus Adaptation versus standardisation 477 Received September 2008 Revised February 2009 Accepted February 2009 Alkis Thrassou Department of Marketing‚ School of Business‚ University of Nicosia‚ Nicosia‚ Cyprus‚ and Iasonas
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MARKETING RESEARCH Dr. Hong Liu LEARNING OBJECTIVES The importance of marketing research in international marketing decisions The factors involved in international marketing research Management of international marketing research process Sources of data availability Challenges in international marketing research DEFINING MARKETING RESEARCH (1) The “function that links the consumer‚ customer and public to the marketer through information – information used to identify and define marketing
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Thesis No 2004:11 Standardisation versus Adaptation: A Study of the Factors Initiating and Influencing the Process of Strategic Migration A Case Study of MalacoLeaf Anne Marte Bergersen René Zierfuss Graduate Business School School of Economics and Commercial Law Göteborg University ISSN 1403-851X Printed by: Elanders Novum AB 2 Marte Bergersen René Zierfuss Abstract Despite nearly eight decades of debate on the topic of international marketing strategy standardisation/adaptation‚ the
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