Appropriate Place & Promotion Strategy Developing a strategic marketing plan should include the appropriate place and promotional strategy to ensure that what goes on behind the scenes positively impacts the view the consumer has on the product for long-term sustainability. A keen awareness of the marketplace and customer need is essential to ensuring the appropriate amount of advertising is conducted to distribute product. Having a sound marketing strategy in place ensures that marketing objectives
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ARE YOU K WITH K-12? Year 2013 by Christle C. Bautista 2-ALM I. Introduction “Education‚ being necessary to the State for the promotion of its welfare and the preservation of its life‚ must be so developed and directed in such a way as to conform to the philosophy of the people as a whole and not of any special interests and to realize the objectives of the entire race and not any particular sector of it. Private education may necessarily have certain goals which may not altogether
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PART 2: UNDERSTANDING BUYERS & MARKETS Chapter 5: Consumer Behavior Consumer Behavior- The actions a person take in purchasing and using products and services including the mental and social processes that come before and after these actions. Consumer Purchase Decision- Problem Recognition: Perceiving a Need- the initial step in the purchase decision‚ occurs when A person realizes that the difference between what he or she has and what he or she would like to have is
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Aims and Objectives To understand what is Fdi in retail. To know about the importance of Fdi in our country. To know about the recent developments in this market. Introduction The rapid growth of world population since 1950 has occurred mostly in developing countries. This growth has not been matched by similar increases in per-capita income and access to the basics of modern life‚ like education‚ health care‚ or - for too many -even
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which is done in productive assets and participation in the management of the company as the stake holders by a company which is based in one country‚ into a company based in another country. Recently the cabinet said OK for 51% FDI in multi-brand retail sector & 100% FDI in single brand. Foreign Investment in India is governed by the FDI policy announced by the Government of India and the provision of the Foreign Exchange Management Act (FEMA) 1999. RBI also issues notifications which contains the
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Project report On “Types of Industrial and Retail finance” ACKNOWLEDGMENT I would like to express my gratitude toward ‘Syndicate Bank’ for giving me the opportunity to work with them. I would like to thanks the entire staff of Syndicate Bank‚ Regional office‚ Bhopal for their Co- operation during summer training which helped in the learning experience being enjoyable and fruitful. I shoulder
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Inadequate and insufficient supply chain existing in India‘s retail sector is a major deterrent to the growth of this market. There is a strong need for retail to concentrate on developing a back‐end solid chain support especially for perishable products to help reduce wastages which is estimated to be at 40% of national produce. Lack of cold chain infrastructure in India poses storage threat and acts as a major challenge for the retail sector. Due to India‘s complex tax structure and large geographic
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CRM in Indian retail sector K. Sarada madhavi ABSTRACT Retail is India ’s largest industry‚ accounting for over 10 per cent of the country ’s GDP and around eight per cent of the employment. It is one of the most dynamic and fast paced industries with several players entering the market. The growing middle class‚ who has a substantial disposal income in hand‚ constitutes the largest shoppers ’ segment in India. Its consumer behaviour
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ARTICLE IN PRESS Int. J. Production Economics 92 (2004) 113–124 Supply chain coordination in buyer centric B2B electronic markets Charles X. Wanga‚*‚ Michel Benarochb a School of Management‚ State University of New York at Buffalo‚ Buffalo‚ NY 14260‚ USA b School of Management‚ Syracuse University‚ Syracuse‚ NY 13210‚ USA Received 1 September 2002; accepted 1 September 2003 Abstract While over the past 4 years more than 1000 B2B electronic markets that cater to a wide spectrum of industries
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Retailing The advantages of ethical retail are as follows: Higher revenues. Improved Brand‚ Business Awareness and Recognition. Better employee Motivation and Recruitment. There are several ethical issues to be considered in retailing. To be a throughly ethical-concerned company‚ we are going to take some actions to guarantee everyone from the owners to employees in our company know and understand what is ethic and make sure they act ethically during the daily selling practice.
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