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    management‚ (Bateman & Snell‚ 2009). Each of these functions is influenced by internal and external forces must be examined to maintain the organization’s competitive edge. Internal resources like work culture‚ talent‚ and budget are routinely assessed when managing‚ but managing those factors alone is not enough. “Although a top executive team may have unique internal strengths and ideas about its goals‚ it must consider external factors before taking action” (Bateman & Snell‚ 2009‚ p. 52)

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    Amazon.com has been molded from many of these factors that exist within their business and their macroenvironment. Macroenvironment is defined as the most general elements in the external environment that potentially influence strategic decisions (Bateman & Snell‚ 2009). Internal business factors can include new entrants‚ buyers‚ suppliers‚ rivals‚ substitutes and complements‚ and the competitive environment Amazon is faced with. The macroenvironment introduces the economy‚ technology‚ laws and politics

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    everyday life. One must decide on a daily basis; which route to take to work‚ which has less traffic‚ coffee or breakfast‚ or if the morning routine is altered by unexpected situations‚ which way to continue with the day ahead? According to Bateman and Snell (2011)‚ the ideal decision-making process includes six stages; (1) identify and diagnose the problem‚ (2) generate alternative solutions‚ (3) evaluate alternatives‚ (4) make the choice‚ (5) implement the decision‚ and (6) evaluate the decision

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    is cost competiveness. “Walmart’s efforts are aimed at cost competiveness‚ which means keeping costs low enough so that the company can realize profits and price its products (goods or services) at levels that are attractive to consumers” (Bateman & Snell‚ 2009‚ p. 16). Walmart uses innovation to benefit the company. For example‚ the store in Stockton‚ CA has a McDonald’s inside the store. This store has a nail salon‚ portrait studio‚ vision center‚ hair salon‚ food center‚ and a money center

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    Business. Retrieved June 7‚ 2005‚ from http://www2.coca-cola/heritage/chronicle_global_business.html Coca-Cola Company. (2005). from http://www2coca-cola.com/company/at_work.html from http://www.2.coca-cola/com/our company/historybottling.html Bateman‚ T.S. & Snell‚ S. A. 2003. Management: The New Competitive Landscape‚ Sixth Edition. McGraw-Hill/Irwin‚ New York‚ NY. Source for Rapid Change http://www2.coca-cola.com/ourcompany/historybottling.html http://www2.coca-cola.com/contactus/faq/index.html

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    References: Bateman‚ T. S.‚ & Snell‚ S. A. (2009). Management: Leading and Collaborating in a Competitive World (8th ed.). Boston‚ MA: McGraw-Hill Irwin. Novellino‚ T. (2012‚ April 9). Beauty and the Geek Time at Sephora. Retrieved from http://www.portfolio.com/views/blog

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    References: Bateman-Snell (2007). _Management: Leading and Collaborating in a Competitive World._ McGraw-Hill Publishing Sanjay Rane‚ (September 12‚ 2007). _The Four Functions of Management for All Management Concepts_ Retrieved on February 1‚ 2008 from http://www.associatedcontent

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    The Process of Fred Meyer’s Organizational Structure Selection MGT230 January 29‚ 2013 The Process of Fred Meyer’s Organizational Structure Selection Introduction According to Bateman and Snell‚ “Two fundamental concepts around which organizations are structured are differentiation and integration” (2011‚ pg. 227). Differentiation refers to the different units that work on different kinds of tasks with the use of different skills and work methods in an

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    of the ideal decision-making process there are a number of similarities between each process. According to Bateman and Snell (2011)‚ the ideal decision-making process consists of six stages: identify and diagnose the problem‚ generate alternative solutions‚ evaluate alternatives‚ make the choice‚ implement the decision‚ and evaluate the decision (Chapter

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    stages of the decision-making process. These six stages consist of identifying and diagnosing the problem‚ generating alternative solutions‚ evaluating the alternatives‚ making a choice‚ implementing the decision‚ and evaluating the decision (Bateman & Snell‚ 2011). Faced with a career changing decision‚ Gordan Peters found himself in a dilemma and if he were aware of these steps‚ his decision-making process probably would have gone a lot smoothly than it did. In June of 2009 after returning from

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