defined is half solved.” From the case‚ the main problem is how P&G should capitalize in the intense competition market (objective)‚ especially with the launch of Plax to ensure the continued profitability of Scope and sustain to be the 1st place in the mouth wash industry (success measure)‚ given the differing points of view from the various business team members (constrain). To achieve the goal‚ the company must be innovative to invent a new positioning strategy for Scope and focus more on "health-related
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2-Listerine-Mouth Wash * Segmentation. * Rinse and oral care product. * Antiseptic Mouth wash * Geographically * High Population and Growth with Oral health Problems * Demographically * Age- Above 15 years * Gender-M&F * Working Class with Dental Issues * Income level-15k-20k * Psycho graphically * Life Style Product‚ Value * Behavioural * Price -162 /- 500 ml * Brand-LISTERINE * Benefit-Healthier Mouth. * Target
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What’s in a “Chemical”? Jordan Butt and Alexandra Porter Bleach Table of Contents HOUSEHOLD CHEMICAL – Bleach * Page 4 : Product Use * Page 5 : Chemical Ingredients * Page 6 : Associated Symbols * Page 7 : Suggested Precautions * Page 8 : Possible Health Effects * Page 9 : Possible Environmental Effects * Page 10 : Disposal recommendations CHEMICAL COMPOUND – Sodium Hypochlorite * Page 12 : The Basics * Page 13 : Chemical Properties * Page 14 : Physical Properties
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Infectious Mononucleosis Infectious mononucleosis is an infection caused by a virus. This illness is often called "mono." You can get mono from close contact with someone who is infected. If you have mono‚ you may feel tired and have a sore throat‚ a headache‚ or a fever. HOME CARE • Rest as needed. • Do not play contact sports‚ perform hard exercise‚ or lift anything that is heavy until your doctor says you can. You may need to wait a couple months before playing sports. Your liver or spleen
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Procter & Gamble— Scope 44 CASE 26 A s Gwen Hearst looked at the year-end report‚ she was pleased to see that Scope held a 32 percent share of the mouthwash market for 1990. She had been concerned about the inroads that Plax‚ a prebrushing rinse‚ had made in the market. Since its introduction in 1988‚ Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager‚ Hearst planned‚ developed‚ and directed the total marketing effort for Scope‚ Procter
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Most people are familiar with the traditional uses for lemons to soothe sore throats and add some citrus flavor to our foods. However the diversity of applications for lemons far exceeds general knowledge and once you read the following list‚ you’ll likely want to stock at least a few lemons in your kitchen 24-7. 1. Freshen the Fridge Remove refrigerator odors with ease. Dab lemon juice on a cotton ball or sponge and leave it in the fridge for several hours. Make sure to toss out any malodorous
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On-Demand Essay Lately in the world there have been many water controversies over how much we use it‚ how clean it is‚ etc. all around the world. In the article “ Water Controversies Boil Over” by Mat Weiser he writes about some of the recent water controversies in an excerpt from the Sacramento Bee “Opinion” section. In this essay I will explain what the argument is and my opinion if wether I agree or disagree. At the World Water Forum‚ the key message was: There is probably enough fresh water
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Canadian market through licensing agreement between Merrell Dow & Strategic Brand r. Strategy included gaining greater distribution and basing on price 11. Colgate Fluoride Rinse (’88): -.05% s. CDA seal (cavities) t. “Colgate’s new fluoride rinse fights cavities. And it has a mild
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Rub your hands together to make lather and scrub them well; be sure to scrub the backs of your hands‚ between your fingers‚ and under your nails. • Continue rubbing your hands for at least 20 seconds (tip: hum the “Happy Birthday” song twice. • Rinse your hands well under running water. • Dry your hands using a clean towel or air dry. • Use a paper towel to turn off the faucet. • The use of alcohol-based hand sanitizers does not substitute for hand washing in the group care setting. Alcohol-based
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and re-attach to teeth. Laser therapy does not yet have the American Dental Association endorsement seal of acceptance for using it over scaling and root planing as the best treatment. The typical periodontal therapy includes a pre-rinse antimicrobial mouth rinse‚ anesthetic if needed‚ ultrasonic instrumentation‚ hand instrumentation (and if lasers therapy) laser usage. The most common laser used in therapy is the diode laser both
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