CORPORATE SOCIAL RESPONSIBILITY Case Study about the CSR of Nike prepared by Paul SOMER TABLE OF CONTENTS • Background of the implementation of CSR at Nike (besides the existing legal commitment) • Activities of Nike regarding CSR • Responsibility by impementing the Environmental Apparel Design Tool • • Nike Responsibility Governance Conclusion and future prospects BACKGROUND FOR CSR OF NIKE • In 1992 it became public that Nike produces in Indonesia at minimum wages • Strike in the production
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SWOT analysis: Nike Introduction Like most companies‚ Nike has corporate strengths and weaknesses. However‚ in the 50 years that Nike has been in business‚ it has weathered most challenges. From its maverick days as an upstart sports shoe brand being sold out of the back of the trunk of its owners’ cars at track meets‚ through the 80s and 90s when it lavished multi-million dollar endorsement deals on sports icons. Following is a SWOT (strength‚ weakness‚ opportunity and threat) analysis of
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Critical Analysis of Nike History Nike began as Phil Knight’s semester-long project to develop a small business‚ which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United
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Role of Stakeholder Paper Jasmine Zeno MGT/420 November 1‚ 2012 Dr. Allen Timmons Role of Stakeholder Paper Introduction The purpose of this paper is to identify who are the stakeholders in an organization and the importance they play within an organization. First I will identify what a stakeholder is and explain how important stakeholders are to the growth of the organization. Next I will explain how and identify the quality management process and how the stakeholders play an important
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Role of Stakeholder Paper MGT/420 June 17‚2013 Role of Stakeholder What is the role of the stakeholder in implementing a quality management process? Each stakeholder has a different part to play in this process and each have very specific roles. Most organizations already have this process put into place. The stakeholders are the individuals whom get affected the most because of the quality management process that is implemented. Role of Stakeholders in Implementing a Quality Management
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Nike‚ Inc. (IPA: / ’naɪki/) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in Beaverton‚ near the Portland metropolitan area of Oregon. It is the world ’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31‚ 2008). As of 2008‚ it employed more than 30‚000 people worldwide. Nike and Precision Castparts
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Nike: The Sweatshop Debate analyzes the legal‚ cultural and ethical challenges confronted by global business and will also examine the roles that host governments have played while summarizing the strategic and operational challenges facing global managers at Nike. Having standards in place will protect the organization from a major crisis like the one formally faced by Nike. Philip Knight and Bill Bowerman created the world’s largest sportswear company‚ Nike‚ in 1962. Nike now controls more than
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April. 2014 Most of the Nike products provide excellent proof of their product’s use. For example Nike has an advertisement that features Usain Bolt advertising Nike’s shoes and Gatorade. Besides Usain Bolt‚ there is a cheetah which symbolizes speed of the shoe which he races the cheetah across Africa’s wild to also represent the endurance of the shoes. He also drinks a Gatorade to rebuild stamina and starts the race again. The advertisers of the Nike advertisement appeal to the everyday
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Roles of stakeholders Every organisation has stakeholders. Examples of stakeholder groups (beyond stockholders) are employees‚ suppliers‚ customers‚ creditors‚ competitors‚ governments‚ and communities. They often affect the corporation‚ law and markets but actually it consists of senior management‚ managers and employees. In this assignment‚ we will discuss role of stakeholders in terms of identification of learning and development within organisation‚ what is the nature and application of the
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|Corporate Finance | |Nike Case | | | | |
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