CHALLENGE 1 How many additional customers can Benihana service with batching? First of all‚ it was obvious from the first glance that batching strategy was the right one‚ as it was profitable. On the contrary‚ the non-batching strategy it was not profitable and there was a loss of $ 201.58. This is due to the fact that batching allows the restaurant to use fewer chefs which lowers the fixed costs maximizing the profit. We can also notice that in the cases of batching versus the cases of non
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1. What are the differences between Benihana’s production process and that of a typical restaurant? How do these differences affect a customer’s dining experience? Method Typical American food: you order form the menu and the bus boy will bring to your table Food is prepared table-side. Provides unique “dinner and a show” type of experience. Floor plan: Allows more floor area for dining (only 22% of space is for preparation‚ storage and office space) Small bar/lounge area - Attentive:
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references the “old classic” HBS case on Benihana‚ and is intended to be used in conjunction with a simulation that helps students gain insight into how Benihana achieved its profitability. The simulation helps bring out many key operational issues‚ such as how variability in demand and in processing can negatively impact profitability. The case analysis goes on to show how Benihana reduces variability‚ and illustrates concepts such as the product-process spectrum‚ the impact of a bottleneck‚ and
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6/10/13 Analysis I chose to construct a sales process flow based upon a previous job I had as a medical consultant for a plastic surgeon. Dr. Bishara performed all different types of cosmetic procedures‚ yet he decided to shift his practice to focus on hair transplants. We were the only practice in the state of Texas that had a robot that performed these hair transplants. Dr. Bishara‚ had done a great job at marketing with Google adwords‚ which created a lot of traffic to our webpage. There
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1964 as Benihana of Tokyo Employees: 1‚763 Sales: $81.6 million (fiscal year ending March 31‚ 1996) Stock Exchanges: NASDAQ SICs: 5810 Retail Eating & Drinking Places Company Perspectives: Helping our guests feel welcome is as important as our cooking. And it is just as great a skill. Ever striving for excellence in hospitality‚ it is truly our restaurant family who has built Benihana’s success. Company History: Benihana‚ Inc. owns and licenses restaurants in the Benihana and Benihana
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Benihana ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- 1. ------------------------------------------------- What is the Benihana concept? Benihana restaurants are traditional Japanese hibachi steakhouses‚ which feature the Japanese cooking method known as teppanyaki. There are key attributes that separate Benihana from other restaurants. One is true Japanese authenticity. Every
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Pedro Miguel Moreira Patrício Ricardo Araújo Burmester Tiago Gil Soares da Rocha INTRODUCTION – BENIHANA CONCEPT Benihana is a Japanese restaurant chain‚ where the food is prepared at the client table‚ by native chefs‚ in an environment decorated according to Japanese
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Benihana’s value proposition to its customers? Benihana strives to be unique and promises to be a fun place to eat for all. Benihana’s primary value proposition to its customers is providing high quality of quick service and authentic exotic food at reasonable price. Unlike a traditional restaurant where you place the order and food is served to you‚ at Benihana you get to watch the food being cooked and also get entertained in the process. Each chef has a different style and personality so
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The company was founded in 1964 on West 56th Street in New York City by 25-year-old Hiroaki "Rocky" Aoki. Aoki‚ a wrestler who had qualified for but did not attend the 1960 Summer Olympics started the restaurant with $10‚000 earned from driving an ice cream truck in Harlem. The first restaurant‚ Benihana of Tokyo‚ was named for the red Safflower that was the name for the coffee shop owned by his parents in Tokyo. Aoki’s concept was for the meals to be theatrically prepared by a knife-wielding‚ joke-telling
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BENIHANA Our suggestion to Benihana is to expand the target market and include a young generations as well as open new chain of family friendly restaurants. Gaining younger generations market could be accomplished by development of a mix of Japanese-Chinese quick cuisine restaurants/ food courts. Younger generation is very familiar with Chinese food‚ which is affordable‚ quick and tasty. Incorporating a Japanese twist to what is already widely accepted could be a refreshing idea and take a typical
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