Project Report submitted as a partial requirement for the award of Master of Business Administration (M.B.A) Degree to CUSTOMER PERCEPTION TOWARDS AFTER SALES SERVICE OF SAMSUNG With special Reference to Kanpur Directorate of Distance Education Madurai Kamaraj University‚ Madurai Under the Guidance of Scholar Prof. M.A. Naqvi Mukesh Mathur Director‚ College of Management Studies‚ (Enroll.No.12345789 ) Kanpur-208001
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Gina McArdle May 21‚ 2010 F 9-11:50 Be the Solution to Ocean Pollution Specific Purpose: To persuade my audience to minimize the amount of waste they contribute to the ocean litter and pollution Central Idea: The quality of the ocean and health of sea life is greatly impacted by the contents that go into the sea‚ so the people of this world should limit the amount of litter and pollutants that potentially contribute to this problem. INTRODUCTION I. Attention Getter: Breathe slowly
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SAMSUNG SECA: REDEFINING A BRAND CASE STUDY 1. Problem Identification Samsung SECA has successfully repositioned itself from an unremarkable producer of low-to-mid-market customer electronics and computer components into a provider of stylish‚ leading-edge consumer electronics due to its shift towards digital technology. Despite efforts to redefine the Samsung brand which included aggressive promotional spending and launching of a number of high-end‚ “marquee” products‚ the old brand perception
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1. To what extent has globalisation impacted upon local identities? Illustrate your argument with an original example. Positive impacts of globalistation It brings Wealth and foreign currency to local economies when they buy local resources‚ products and services; extra money could be put to good cause such as education‚ health and infrastructure Intro what it is 250 Para positives 300 Para negatives 300 Example 350 Conclusion 300 Globalisation is the process of interconnection and
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Samsung Galaxy S2 Samsung galaxy S2 is the latest Android smartphone that was announced by Samsung on 13 February 2011 at the Mobile World Congress and is currently the world’s thinnest smartphone. The Galaxy S II is the development of the previous Samsung Galaxy S. It features are: * 1.2 GHz dual-core SoC processor‚ in either Samsung’s own. * It has 1 GB of RAM‚ a 10.9-centimetre (4.3 in) WVGA Super AMOLED plus display * 8 megapixel camera with flash that can record videos in full
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Book Review of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne The book proposes a new strategy to succeed in the market place by simultaneously pursuing the twin objectives of differentiation and low cost which the authors have christened Blue Ocean Strategy. The authors are of the opinion that the established existing market places are crowded with incumbent players who are battling each other and making the whole
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Samsung vs. Apple Samsung is the apple of American smartphone buyers’ eyes. The winner in the U.S. smartphone market is no longer Apple. In May‚ A survey conclusion is that Samsung’s Galaxy S4‚ Galaxy Note II and Galaxy S III sold more combined in the U.S. than did Apple’s iPhone. For example‚ the results of this report suggest that Samsung is good at flooding the market with products in between Apple’s predictable new product introductions each fall. Apple has predictably introduced a real
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PLANNING THE FUTURE MARKETING STRATEGIES FOR SAMSUNG TELECOMMUNICATION COMPANY PREPARED BY: SABRINA A. MDEMU L1165AAAA1010 Appendix………………………………………………………………………2. Executive summary…………………………………………………………..3. Introduction * Vision of Samsung……………………………..4. * Statistics and research figures…………………5. Recommendation on internal and external auditing for future marketing strategies * Internal auditing * SWOT analysis………………………………...7. * BCG Matrix strategy…………………………..10. * External
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MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands in the
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The Hungry Ocean Many people think that fisherman is one of the most male dominated‚ most dangerous professions and not suite for woman. However‚ Linda Greenlaw‚ the captain of the Hannah Boden‚ has proved herself that female can be a fisherman. She breaks the beliefs and superstitious that women are “Jonahs” (bad luck aboard boats) and also make the world realized that gender discrimination does not play a part on her career. As for being female‚ she says‚ "it hasn’t been a big deal. I never anticipated
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