Early in communication research‚ an approach was developed to study the gratifications that attract and hold audiences to the kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the needs
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Social organizations provide symbolic systems and situational constraints but people ultimately act towards situations‚ not culture and/or social structure (Blumer 1969). What is that process like for the person and how is it achieved? Rosenfield‚ Vertefuille‚ and McAlpine (2000) describe the social interaction process below. ‘Basic assumptions about the self and social world share an interpretive character
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Interactionism. The concept of the theory was first used by Max Weber and George Mead. They both gave importance to the subjective meaning of social processes and human behavior. While Weber and Mead are the first to develop the theory‚ it was Herbert Blumer who coined the term “symbolic interactionism”. Symbolic Interactionism as a theory allows us to observe the world and see it in a different light by using the symbols around us. It is an interpretive theory that tends to understand things by focusing
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form used to anchor meanings to the symbols. We try to interpret these symbols based on a theory. This theory is called Symbolic Interactionism. Symbolic Interaction was a theory by George Herbert Mead‚ and later written by his student named Herbert Blumer. With symbolic interactionalism‚ you look at things‚ interpret what they mean‚ and then determine the effects they have. There are many non verbal cues both good and bad that people exchange and there are also facial expressions in reaction to an
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Essay Outline Society is becoming increasingly dependent on the internet for entertainment and information. The media have labelled the excessive use of the internet as addiction. Outline and illustrate the adverse affects of internet addiction. TOPICS FOR BODY PARAGRAPH 1. Cyberbullying * Depression ( poor concentration‚ low school achievement‚ absenteeism from school) * Bulling ( Facebook‚ other internet communication websites) * Anger * Sadness * feeling hurt
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the book A Walk in the Woods‚ Bill Bryson and Stephen Katz‚ out of shape and having no real experience‚ attempt to hike the Appalachian Trail; a 2‚000-mile stretch of trees‚ lakes‚ and rivers. The book outlines their sidesplitting adventures and the background of the Appalachian Trail. One can learn numerous facts about the trail‚ while also having a laugh. While reading A Walk in the Woods‚ one can notice that Bryson’s attitude towards Katz changes tremendously. Well‚ that happens when you are
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transmission capabilities were available‚ humans were very rarely exposed to anything other than the culture of their immediate surroundings. A widely supported view held‚ as to how communities learn a culture‚ is through a process of symbolic interaction (Blumer‚ H. 1969) where humans learn via the sharing of symbols. Fearing (1954) refers to this process as the sharing of “daydreams”‚ which are the literary or dramatic manifestations of a community’s symbols and culture. Every ‘daydream’ contains the symbols
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SOCIO-CULTURAL SYMBOLISMS AS POTRAYED IN NICK JOAQUIN’S SUMMER SOLSTICE An Undergraduate Thesis Proposal Presented to the Faculty of the College of Teacher Education University of Cebu- Banilad Cebu‚ City Philippines In Partial Fulfillment of the Requirements For Language Research Submitted by: Catipay‚ Rachel Mae O. Degollacion‚ Cybil D. Tulingin‚ Michelle S. Duhilag‚ Maricel L. Suson‚ Lynfel G. October 2013 Table of Contents ACKNOWLEDGEMENT ¡ Chapter 1
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one needs to go through in order to better themselves. This is evident with the main characters. They are two middle aged men named Bryson‚ a man who resideds in New Hampshire and Katz‚ Bryson’s overweight alcoholic college friend from Iowa. When he thought of someone to accompany him‚ a grumpy college friend named Katz came to mind. As they started off‚ Bryson started off with the goal that the trail was only being hiked as a way to see the grand nation of America‚ but it lead to so much more as
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follows. Katz targeted audience is both men and women. In paragraph four he states‚ “Women tend to see men as a giant problem in need of solution.” He is imploring women‚ in this sentence‚ that he understands how women view men. That he knows they see men as distant. In the next sentence he turns his attention to his male readers. “They tell us that we are remote and uncommunicative‚ that we need to demonstrate less machismo and more commitment‚ more humanity. Here John Katz is speaking to
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