after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including width‚ length‚ depth and consistency (Proctor‚ 200). Width is the number of lines the firm carries‚ for example Sony has various lines including TV‚ video‚ cameras and laptops. Length is the number of items in the product mix‚ for example Toshibahas different types of TVs and laptops. Depth is the number of variants of
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The Cyprus Journal of Sciences The Journal of Americanos College Editor Charalambos Louca Americanos College Joseph S. Joseph‚ University of Cyprus‚ Cyprus Kalliope Agapiou-Josephides‚ University of Cyprus‚ Cyprus Krassimira Ilieva‚ Bulgarian Academy of Sciences‚ Sofia‚ Bulgaria Leonidas A. Phylactou‚ Cyprus Institute of Neurology & Genetics‚ Cyprus Marianna Sigala‚ University of the Aegean‚ Greece Mary Koutselini-Ioannidou‚ University of Cyprus‚ Cyprus Mary Vaxevanidou‚ Patras Greek Open University
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Target customer Over 30 years old men‚ who are middle income level‚ preventing hair fall problem. User Status: Potential users‚ regular users 4Ps 1. Product I am going to talk about the product of marketing mix for these shampoos. Product is plays a principle roles in marketing mix. Now‚ I would like to elaborate by levels of product and product classification. First‚ I want to talk about the BAWANG Man’s Anit-hair Fall Shampoo. The core benefit of the shampoo is that the customers can
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suppliers (Wholefoods Market‚ 2014a). The company is steadily ranked one of the top socially responsible businesses and celebrates 4th ranking on Green Power Partnership from Environmental Protection Agency (Wholefoods Market‚ 2014b) Wholefoods Marketing Mix Product A typical WFM carries over 2‚600 natural and organic products that include produces‚ seafood‚ grocery‚ meat/poultry‚ baked goods‚ prepared foods & catering‚ coffee & tea‚ nutritional supplements‚ body care‚ educational products‚ floral
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The key is not just the invention but the capability to innovate by bringing the product successfully to the market. An important point to remember is that focus of innovation should be providing new solutions which better meet customer needs. Innovative solutions often do not require major breakthroughs in technology. For example Direct Line became the leader in car insurance by removing the need for brokers through its telemarketing campaigns. Or Dell became the profitable computer company just
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Express 1 Strategic Marketing Plan‚ Spring 2009 STRATEGIC MARKETING PLAN For the E1SHIP WEB PORTAL Prepared by Sejal Dsouza Charles Kirker Gabrielle Perham Andrea Sikes Ece Yilmaz 1 Express 1 Strategic Marketing Plan‚ Spring 2009 EXECUTIVE SUMMARY The purpose of this paper is to offer a strategic marketing plan to Express 1 for its new innovative web portal‚ E1ship. Express 1 is only fifteen years old and has expanded from Salt Lake City‚ Utah to sixty locations throughout
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Lancôme’s main competitors are Clinique‚ Perscriptives‚ Mac‚ Estee Lauder‚ Olay‚ Neutrogena‚ Clearasil and Clean and Clear. These competitors act as substitutes to our Lancôme brand. Segmentation Variables Benefits Sought Special / Regular Marketing Mix Sensitivity Price Sensitivity Demographics Age In order to determine our market coverage strategy‚ we must first consider variables that can segment our focus market. Any company could potentially use these segmentation variables to segment the
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PRO-V PRODUCT: Clearly‚ Shampoo is more than just shampoo when P&G sells it. P&G’s great successin the rough-and-tumble shampoo world comes from developing an innovativeproduct concept. An effective product concept is the first step in marketing-mixplanning.Philip Kotler defines product as Anything that can beoffered to a market for attention‚ acquisition‚ use or consumption that might satisfy a -want or need. It includes physical objects‚ services‚ persons‚places‚ organizationsand ideas
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Marketing Mix Product Consumers consider products as bundles of benefits that satisfy their need. The basic level of a product is the core benefit to the customer. People who buy Panadol for cold and flu are buying more than a pill that is used for fast effective temporary relief for symptoms of cold and flu. They are buying on-the-go health that provides close-to instant relief to the illness. The brand‚ Panadol‚ has long dominated the retail scene. This is because GSK‚ the manufacturer of Panadol
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AMUL: Introduction If Amul has become a successful brand - if‚ in the trade lingo‚ it enjoys brand equity - then it is because we have honoured our contract with consumers for close to fifty years. If we had failed to do so‚ then Amul would have been consigned to the dustbin of history‚ along with thousands of other brands. For close to fifty years now‚ Amul has honoured its contract with the consumer. The contract that is symbolized by the Amul brand means quality. It means value for money. It
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