Executive summary: This assignment is done to provide the user information on Brand Audit of GrameenPhone Ltd‚ the telecommunication company in Bangladesh. Telecommunication has been a booming industry during the last two decades. Gradually this industry is matching towards market saturation. So‚ brand audit is also become very important and complex as well. The four major players GP‚ Banglalink‚ Robi‚ and Airtel by name are implementing same unique and confidential branding strategies to grasp
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Buckless‚ Steven M. Glover‚ Douglas F. Prawitt INSTRUCTIONAL OBJECTIVES • • • • • • To provide students with an opportunity to learn (by doing) how auditors identify various client and audit risks. The case also provides students with insight into how a risk analysis ties in to the strategic audit planning process. To provide students with hands-on experience responding to client concerns and issues. Often auditing students do not realize the extent to which clients request interpretations
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INTRODUCTION This case presents the actual family-business dilemma and identities have been changed to protect family privacy. The author’s opinions do not necessarily reflect the views of the Malaysian Institute of Accountants and this case was written for academic purpose only and the author disclaims any legal responsibilities. This report will be discussed more details about the issues that arise in the company. Those issues are about the leadership‚ management and also
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Problem Statement BMW is A German automotive manufacturer with sales in Europe‚ Germany and US Markets. In the late 1980’s‚ BMW looked for ways to redefine itself to American car buyers‚ and to ultimately build the well-regarded company into an iconic brand with an increased market share in North America. The answer came through the marketing department in the form of BMW Films‚ a cutting-edge marketing strategy that redefined the relationship between product advertising and creative media. The
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Phillip Canamar Accounting Case Analysis LP1 Assignment: Audit Failure 1. Analyze the actions of the auditors in both cases and identify any errors in judgment made by the auditors. The action of the Auditors‚ Audit Committee‚ and top management that worked for Molex Corporation were in error because FASB Concept Statement #2 (materiality defined) appears to apply to this case and should have know the appropriate way to handle the situation that conforms with GAAP and adjust the financials
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1.Identify FOUR (4) types of documents and its functions in Payroll and Personnel Audit Cycle 2. Give TWO (2) examples of each of Substantive Analytical Procedures in Payroll & Personnel Audit Cycle when auditing the accounts below: i- Payroll Expense Accounts ii- Payroll-Related Accrual Accounts 3. Describe the duties that are performed within the personnel‚ timekeeping‚ and payroll processing functions. 4.a. Describe what are the key authorisation points in a payroll system. b.Explain
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The ad I have chosen to analyze is a BMW ad. It shows a naked man on top of a naked woman‚ obviously there’s an assumption of sex. The girls body is very nice and sexy. But when you look at her face‚ it is covered. Atop her face is a two page spread in a magazine that displays a shiny‚ sleek‚ red BMW. The only caption on this ad is‚ ‘ The Ultimate Attraction.’ This ad may be controversial to some but it uses ethos‚ logos‚ and pathos to lure their main audience; males. The way this ad uses ethos
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2012 Zara Marketing Audit MBA-USQ 11: MKT5000 University of Applied Sciences Zurich (HWZ) Switzerland Supervised by: Prof. Richard Beswick Anja Anastasja Keller U1028905 23.08.2012 MBA-USQ 11: MKT5000 Written Assignment I: Zara Marketing Audit‚ Anja Anastasja Keller‚ U1028905 Executive Summary Zara is a publicly listed company and belongs to the Inditex Group‚ founded by Amancio Ortega in 1975 in Spain. Zara always continues to bring excitement to fashion and fulfils customer
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BMW: The 7-Series Project (A) Submitted to Prof Ganesh N Prabhu (New Product Development) 12th July‚ 2011 Group 1F Abhishek Sonane‚ 1011297 Namrata Keshwala‚ 1011254 Nirmal Preethi G‚ 1011257 Pavan Kumar Uramandith‚ 1011337 Abstract The case elaborates on the different options considered by BMW regarding the manufacture of its prototype vehicles. Historically‚ BMW ’s prototypes were handcrafted by highly skilled artisans in the company ’s shop. A proposal had been made to alter the process
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1. Marketing environment audit : Macro : economic GDP Nominal: $1.449 trillion (2014)‚ GDP growth 2.1% (2012) GDP per capita $32‚020 (PPP‚ 2012) inflation (CPI) 1.1%‚ Jan 2014 Unemployment 3% demographic Population 50.95 million (South Korea) (2012)‚ Population Increase Rate 0.45% (2012)‚ Median Age 38.9 years (2012)lifestyles : Nighttime marketing is designed to meet the changing needs of our customers. People are much busier now‚ and they need products and services at all hours. political Tax levels
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