Chapter 3: Cola Wars Question #1: In the new Coke fiasco‚ how could Coca-Cola ’s marketing research have been improved? To determine how the marketing research could have been improved‚ let us first define the end result. Ultimately‚ consumers felt almost betrayed that Coca-Cola scratched their flagship product‚ Coke‚ for a newer‚ updated flavor. Coca-Cola ’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly 100 year
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ambition and savvy investment set in motion a series of events which have propelled Emirates and dnata to amongst the most respected and recognized brands in the world. 2012 Emirates join Boeing in Seattle to celebrate the unveiling of its 1‚000th 777. The landmark aircraft becomes the 102nd to join Emirates’ Boeing 777 fleet. Rio de Janeiro‚ Buenos Aires‚ Dublin‚ Lusaka‚ Harare‚ Dallas‚ Seattle‚ Ho Chi Minh City‚ Barcelona‚ Lisbon and Washington join the Emirates network‚ while a cargo-only service
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INNOVATION: HIGH SPEED-LOW DRAG 3 Design Innovations in the Commercial Airline Industry The competition within the commercial airlines industry is extremely hot and turbulent. The two largest world-wide commercial aircraft companies are Boeing and Airbus. In this paper the author intends
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started Air India (Hindi: एअरइंडिया) is a state-owned flag carrier‚ the oldest and the largest airline of India. It is a part ofthe Indian government-owned Air India Limited (AIL) which is renamed as Air India Ltd. The airline operates a fleet of Airbus and Boeing aircraft serving Asia‚ Australia‚ Europe and North America. Its corporate office is located at the Air India Building at Nariman Point in South Mumbai. It is the 16th largest airline in Asia. Air Indiahas two major domestic hubs at Indira Gandhi
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Philippine Airlines (PAL)‚ also known historically as Philippine Air Lines‚ is a flag carrier of the Philippines. Headquartered at the Philippine National Bank Financial Center in Pasay City‚[2][3] the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name.[4] Out of its hubs at Ninoy Aquino International Airport of Manila and Mactan-Cebu International Airport of Cebu City‚ Philippine Airlines serves 31 destinations in the Philippines
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Introduction When talking about the new Airbus A380‚ one would think it is easy to write about it‚ since it has been all over the news for the past 2 years. However there were never any concrete consequences mentioned‚ except the ones for Airbus. Neither financial statements nor any other kind of literature were available. Even the attempt to get an interview with Lufthansa failed. So what seemed to be easy in the beginning became harder to write about in the end‚ due to the missing literature.
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1 Final Exam (VERSION 1): Econ 101 • Please write your name at the top of every page of this mideterm • Please write your name‚ TA’s name‚ and the time of your discussion section here Your Name: TA’s Name: Discussion Time: • The exam has one parts: Written Questions. • There should be 16 total pages (front and back). Quickly read through the exam before beginning. • There are 100 total points available. Point values are listed next to each problem part. Please allocate your time accordingly
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The A380 Project The A380 project was launched in December 2000 as the world’s largest commercial aircraft the Airbus A380 is a feat of engineering. It was meant to open up a new segment by addressing the changing market needs‚ congestion at the hub airports being one. With the environment having gained a profile‚ the A380 was designed with low emissions and low noise. The project took five years of preparatory development and testing that cost over US$600 million. The development cost was projected
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IndiGo Airlines The aviation sector is one of the major economic drivers for prosperity‚ development and employment in a country. The rapidly expanding aviation sector in India handles about 2.5 billion passengers across the world in a year. Currently‚ India is the ninth largest civil aviation market in the world. India is expected to be amongst the top five nations in the world in the next 10 years. But the Indian Aviation industry has been going through a turbulent phase over the past several
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Q1. I started with picking up a relevant risk-free rate (Rfr) for the CAPM to calculate the cost of equity; I learned that 10 years T-Bond rate was more appropriate rate to be utilized for the sake of Rfr; the reasons cited in the reading “Best Practices in Estimating the Cost of Capital: Survey and Synthesis” made sense that the long-term bond yields more diligently replicates the default free HPR available on long term investments and hence more closely reflects the different investing decisions
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