due to the positive equity built during the time before it faced competition. We can say that brand equity represents what the brand means to consumers‚ whereas brand value represents what brand means to company. Consider the Rolex brand. I think everyone agrees that Rolex has brand equity. But maybe now we don’t plan to purchase one. And that fact that a person decides to not purchase is not proof that brand equity does not exist. Figure 1 presents a simplified version of the process a firm might
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Position of French Adjectives Position d’adjectifs An adjective is a word that modifies a noun by describing it in some way: shape‚ color‚ size‚ nationality‚ etc. French adjectives are very different from English adjectives in two ways: 1. French adjectives change to agree in gender and number with the nouns that they modify‚ which means there can be up to four forms of each adjective: Adjective: joli (pretty) Masculine singular joli Feminine singular jolie Masculine plural jolis
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Trop souvent‚ lorsque nous parlons de nos saints missionnaires qui ont travaillé à l’évangélisation du Canada‚ nous pensons qu’au Jésuites. Les pères Jésuites ont fait beaucoup pour christianiser le nouveau monde et surtout le Canada. Mais nous oublions un groupe très important dans l’histoire de la mission du Canada : les pères Récollets. Dans ce présent travail nous allons voir ce qu’on fait les pères Récollets au Canada avant l’arrivée des pères Jésuites. Nous verrons premièrement la démarche
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many ways such as good product quality‚ extra features‚ or cheap prices. Some ways can be very effective for some products while other are effective for different products. For example‚ what would you think if Rolex cut its prices in order to generate loyalty? It would not work because loyal Rolex customers are wealthy and would rather have extra feature than a cut in prices. On the other hand‚ would you pay much more to have a better pizza? The perfect example of a company who cuts its price is Wal-Mart
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time comparing the prices‚ skin tones‚ and color options available at various cosmetics counters in department stores. For Inez‚ makeup is a convenience product. 6. Rolex watches are very expensive and can only be purchased in high-end jewelry stores located in large metropolitan areas. Most buyers will accept no substitutes. Rolex watches are an example of a shopping product. 7. A product unknown to the potential buyer or a known-product that the buyer does not actively seek is referred to
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1. Prior to the introduction of the Swatch‚ what kind of watches were popular among consumers? In what ways was a Rolex different from a Timex‚ or from a gold-plated Seiko? How did consumers make buying decisions? Initially watchmaking was almost an art. Watches were luxury goods‚ produced by skillful jewelry makers and micromechanical engineers and consisted of a lot of little mechanical movements. Made in Switzerland they automatically became symbols of status‚ prestige and a very high Swiss
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1 - Touraine‚ A. (1992)‚ "Présentation"‚ dans Critique de la modernité‚ L’idée de modernité définie par le triomphe de rationalité objective ou instrumentale‚ a perdu sa force de libération et de création‚ elle résiste aussi mal aux forces que l’appel aux droits de l’homme‚ à la montée du différencialisme et du racisme. Elle devient définie par la séparation du monde objectif créé par la raison‚ et du monde de la subjectivité qui est celui de l’individualisme qui fait appel à la liberté personnelle
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Historique et présentation de l’analyse La restauration rapide est un mode de restauration dont le but est de faire économiser aux clients du temps et de l’argent; en comparaison avec la restauration traditionnelle. Les « fast food » traditionnels offrent la plupart du temps des repas comme les hamburgers‚ la pizza‚ les frites‚ les boissons gazeuses et autres produits de basse qualité. Cependant‚ depuis quelques années‚ ce mode de restauration évolue vers ce qu’on pourrait qualifier de « Fast
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------------------------------------------------- My Family (French Oral) My Family (French Oral) Ma famille est assez grande. (My family is quite big) Je m’entends bien avec mes parents or avec eux. (I get on well with my parents or with them) Ils sont très sympas. (They are very nice) J’ai un bon rapport avec eux. (I have a good relationship with them.) On s’entend bien ensemble. We get on well together. Ils me comprennent. They understand me Je suis enfant unique. I’m an only child
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Couple jailed for duping farmer | David Cooper lived in "degrading conditions" police said | A couple who preyed on a Dorset farmer‚ tricking him out of his £1m farm and forcing him to live in "degrading conditions"‚ have been jailed.Sonia Crabb‚ 33‚ and her boyfriend‚ Tony Junge‚ 31‚ sold their Somerset home in 2004 and moved into 51-year-old David Cooper’s farm in Buckhorn Weston.By the time he died in 2006‚ he had sold most of his assets to Crabb.Crabb was jailed for 27 months and Junge was
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