01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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Case Study 1. What do you think is causing some of the problems in the bank’s home office and branches? Ans: I think these is a problem of recruiting suitable employees. Because there is an employee named Johnson who didn’t know the machine’s name that she’s working with and she didn’t know its name either. She only knew how to operate the machine precisely. The employees don’t have the adequate experience of their work. With customers to see and loans to be made‚ they have little time to work
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Sense of Change Management‚ 2nd edition Case studies – text and questions Contents Case study 1: Aster Group 3 Case study text: Aster Group 3 Introduction 3 History‚ culture‚ orientation 4 Drivers for change 6 Leadership 8 No shotgun wedding 9 The transition period – one year on 11 Project management 12 Organizational development 13 Developing management and leadership capacity and capability 14 Case study questions: Aster Group 17 Individual
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Case Study # 10 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? 2. What has been Sony’s strategic approach with regard to new product development? 3. What are the key success factors in the video gaming industry today? Are these the same as in the past? 4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3? 5. Compare the marketing program of the Nintendo Wii to the PS3. How are they
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Case Study Presenting a case to a teacher is same as presenting it in front of a jury. You need to have structured and solid arguments to convince the jury (teacher‚ in your case) and prove your point. If you are an excellent lawyer‚ you can even convince the jury that your defendant is not guilty even if he is (not ethical‚ of course). The bottom line is: you need to structure your case analysis. Although every case analysis more or less follows the same pattern; there is a slight variation depending
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CASE STUDY NO.1 Mary Roberts had been with the company three years when she was promoted to manager of the tax department which was part of the controller’s division.Within four months she became a supervisor of ten staff accountants to fill a vacancy.Her superior believed her to be most qualified individual to fill the position. Many senior employees resent her that she so young to fill the position and what made them more upsets was the fact tax managers did not discuss the promotion. QUESTION:
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New Jersey v. T.L.O.‚ (1985) is the case that impacted me the most. It is a decision by the US Supreme Court regarding the constitutionality of a search of a public high school student after she was caught smoking. A search of her purse revealed drug paraphernalia‚ marijuana‚ and documentation of drug sales. She was charged as a juvenile for the drugs and paraphernalia found in the search. She went against the search‚ claiming it violated her 4th Amendment right against unreasonable searches. The
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430A | 617-552-0454 | Office Hours: Tuesday‚ Thursday 9-10 | | | | | | The effective management of human resources is the key to organizational success. Organizations are seeking new ways of dealing with problems of globalization‚ a weak economy‚ rapidly changing technology‚ union-management relations‚ and changing demographics in the workplace. Managers and human resources professionals use a wide range of techniques for handling
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WK 3 Case 1 Incident 15: Minding the Store November 19‚ 2012 Introduction In this case study the situation is Ruth Cummings was put in charge of a store by her boss Ken Hoffman. “Ruth‚ I’m putting you in charge of this store. Your job will be to run it so that it becomes one of the best stores in the system. I have a lot of confidence in you‚ so don’t let me down.” That was what was told to Ruth by Ken on her first day. After a couple of calls from her boss Mr. Hoffman‚ Ruth
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TOPIC 1 : Face-to-face communication is better than other types of communication‚ such as letters‚ E-mail‚ or telephone calls "With the advent of advanced technology‚ humanity has the tendency to regard letters‚ email‚ or telephone calls as more modernized ways to communicate with each other. However‚ faceto-face communication is by no means replaced by such things‚ as it is the most comprehensive and interactive way to be in touch. From my individual point of view‚ meeting everyone in person
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