formats. 47% of global respondents agreed that humorous ads resonated the most. But when I started writing this post about using humor in marketing campaigns it struck me that it hasn’t been done that often or that well by brands. It is especially true for the B2B brands. So it stands reason that the few companies that have nailed it stand out far above the crowd. What can we learn from their successful blend of comedy and sales? Cisco Tim Washer is the creator of Cisco’s ‘The Perfect Gift
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The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will
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dangerous area. The first record is of a cobblestone paving in Assyria in about 4000 BC. The oldest extant road was constructed trough the mountains of Crete‚ from Knossus to Leben in about 2000 BC. It could have been man’s first effort at major road building as it was no mean structure with elaborate longitudinal drains‚ a 200 mm basecourse of sandstone in a clay-gypsum mortar‚ and a 4m longitudinal surface of basalt blocks. The first major arterial road was probably 2.5Km route built by Assyria from
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If brand stewards understand what underpins the attitudes of a brand’s most loyal customers — those who are truly “bonded” to the brand — they may be able to identify opportunities to convert other consumers THE BUSINESS OF BRANDS 6 to this profitable position. Our own analysis of brand loyalty data has revealed six broad factors that drive loyalty. In some categories‚ just one of these factors may be enough to make a brand the default choice for many consumers‚ but most strong brands benefit
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Site Visit Report Building information: Admission building in Effat campus The building is five stories with two cores‚ each one contain 6 elevators Preconstruction Phase: a. Site Investigation: In site investigation‚ the structural engineer designed the foundation base on the soil investigation done by Excavating about 160cm underground‚ the land used to be a valley before it was leveled‚ so investigation helps in testing soil’s bearing load and properties. b. Project managing After
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adults and young people working together to build a thriving a society from the ground up – contributing to nation building from the community level up to the national level. Herein lies the power behind the potential role of youth as nation builders through political participation. The term nation building is used here to refer to a constructive process of engaging all citizens in building social cohesion‚ economic prosperity and political stability in an inclusive and democratic way. It is a process
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largest consumer product companies and the world market leader in the ice cream sector. Its ice cream has been sold in over 40 countries. Unilever operates in Europe‚ North America‚ Africa‚ and Middle East‚ Asia Pacific‚ and Latin America. It includes brands such as Dove‚ Magnum‚ Lipton‚ etc. Unilever has been a decentralized organization‚ and their operations between its companies were having a common set of management principles‚ a share desire to succeed on local markets‚ and a shared corporate culture
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The Role of the Youth in Nation Building I once heard a song by Cock Sparrer‚ and in that song are the lines‚ “Because you’re young‚ you’re torn between a world of hate‚ and a world of dreams; so much to lose‚ so much to gain; so much to fight for‚ so much to change.”. I then realized that the youth has so much potential to make a difference‚ we have the power to make a change. We have the capability of raising the status of our country. It all depends on how we want our future to be. Decide
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Developing and maintaining trust at work Trust is difficult to describe‚ but we know when it is or is not present in a company‚ the key to trust is any healthy relationship and is the basis of the workplace. When building and maintaining trust in the workplace it is vital that I meet aims and objectives set in my workplace. Trust is the base for good communication‚ motivation and contribution of hard work‚ also the extra effort that my workers invest in work; it is important that working as a team
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Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
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