Although advertisements are sometimes annoying‚ our decisions on purchasing a product or a service somehow depend on them. We are so used to advertisements that sometimes we may not be conscious about their effects on us. Advertisements‚ therefore is nearly a must for a successful product launching‚ service promotion‚ etc. More and more companies are launching advertisements and more competitions between same category products exist. In this way‚ companies who want to be outstanding focus more on‚ for
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Take your corporate brand or brand of any product/ service that your organization offers. What is the promise of the above brand? Also identify the brand elements and their role in building brand equity. I work for MSD India Pvt Ltd. Merck & Co.‚ Merck Sharp & Dohme‚ MSD outside the United States and Canada‚ is one of the largest pharmaceutical companies in the world. Merck headquarters is located in Whitehouse Station‚ New Jersey. The company was established in 1891 as the United States
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7up Brand Equity Brand Management AMAL BINMAHFOOZ 20/02/’12 Instructor: Asma Chang PepsiCo Mission and Vision At PepsiCo‚ we believe being a responsible corporate citizen is not only the right thing to do‚ but also the right thing to do for our business (2011). Our Mission Our mission is to be the world ’s premier consumer products company focused on convenient foods and beverages
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industry‚ the company has a strong brand image‚ and they are effectively capturing the value shaped from their savings. Modern superior ways to make products are significant in today’s Apparel companies‚ both to be efficient and to be able to make hi-tech products. Nike is dependent upon high technology in their effort to stay ahead of their competitors and create products. These technologies are found within computers‚ used to create‚ design and develop the products and machines that actually make
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launching a new product‚ it is better to pursue a brand extension strategy‚ than to develop a new brand Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”‚ and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions. The first one is “line extension”‚ which means to launch a new product which is
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8. The Coca-Cola Business in India 9. Bottling Operation 10. Mission‚ Vision & Values 11. Organization Structure of Varanasi Unit 11. Department in Varanasi 12. Plant Tour 13. Product available in the market & its rate 14. Customers 15. Distribution and Sub- Distribution 16. Volume 17. Company market Segmentation 18. Product comparison with Pepsi 19. Research Purpose 20. Research Design 21. Limitation of the Research
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competitive markets with increasing unpredictability and decreasing product differentiation‚ brand loyalty is a central element of marketing strategies and tactics. Brand loyalty generates benefits like substantial entry barriers to competitors‚ better ability to respond to competitive threats‚ greater sales and revenues and the customer’s lower sensitivity to marketing efforts of competitors. In the context of product and brand management‚ a number of studies have shown various effects of risk aversion
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Development at the University of Arizona She was the PHD holder from West Virgina University. Professor Burgoon has authored 7 books and over 240 articles‚ chapters and reviews related to nonverbal and relational communication‚ interpersonal relationship‚ the impact of new communication technologies on human and human-computer interaction‚ and other researches. Among the theories that she almost notably linked are Interpersonal Adaptation Theory‚ Expectancy Violations Theory and Interpersonal Deception
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CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Brand elements‚ sometimes called brand identities‚ are those trademarkable devices that serve to identify and differentiate the brand. The main brand elements are brand names‚ URLs‚ logos‚ symbols‚ characters‚ spokespeople‚ slogans‚ jingles‚ packages‚ and signage. Independent o f the decisions made about the product and how it is marketed‚ brand elements can be chosen in a manner to build as much brand equity as possible. That is‚ according to the customer-based
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disconfirmation on post-exposure product evaluations: an alternative interpretation"‚ Journal of Applied Psychology‚ 62‚ 4‚ Oliver‚ R.L. (1980). A cognitive model of the antecedence and consequences of satisfaction decisions‚ Journal of Marketing Research‚ 17‚ 46-9. Oliver‚ R.L‚ 1981‚ "Measurement and evaluation of satisfaction process in retail setting"‚ Journal of Retailing‚ 57‚ 25-48. Olson‚ J.C‚ Dover‚ P‚ 1979‚ "Disconfirmation of consumer expectation through product trial"‚ Journal of Applied Psychology
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