insightful. 1. Interbrand Names 100 Best Global Brands http://www.marketingpilgrim.com/2010/09/interbrand-names-100-best-global-brands.html 2. What P&G Taught Me About Brands http://maxbrandequity.com/Documents/What%20PG%20taught%20me%20about%20Brands.pdf 3. The Power of Brand Equity http://www.thinkingleaders.com/archives/964 Questions: Write what you believe are the current global brand positionings for Coke and Pepsi (the brands‚ not the companies)? Few other companies in the
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Meta Description: Hyundai Creta brings a notable blend of performance and features. Its refined diesel engine with AT variant makes it a strong entrant in SUV segment. Hyundai Creta The success of Renault Duster and Ford EcoSport exemplified the potential of monocoque SUVs in the Indian market. It is surprising to see that the leading carmakers of India – Maruti and Hyundai entered the market rather late. Meanwhile‚ there were several hatchbacks that came as superficial SUVs. They had plastic claddings
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Rockford Register Star Sunday‚ March 27‚ 2005 Business Section‚ Page 4C Hyundai‚ Kia shift gears to pass competition In this article‚ the Rockford Register Star discusses the most recent marketing changes in the Korean owned auto companies of Kia and Hyundai. The Korean cars are the second fastest growing car brand in America‚ trailing behind BMW. Kia and Hyundai had only two car models in 1999; and as of 2005 there are nine. They have announced their "24/7" plan that they say they will introduce
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HYUNDAI MOTORS INDIA LIMITED Head Office: Hyundai Motors India Limited‚ A 30‚ Mohan Industrial Estate New Delhi‚ DL 110044 Email: [hr-hyundaimotors@post.com] DATE: 25/11/2013 REF: "HYUNDAI MOTORS" INTERVIEW CONFIRMATION AND SECURITY DEPOSIT Dear candidate Below are the account details of our HRD Senior accountant in charge of receiving payment for refundable interview security deposit ‚ make deposit of 15‚500 INR for refundable interview security deposit. STATE BANK OF INDIA ACCOUNT
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Friday‚ May 15‚ 2009 The Honda Effect & Strategy [pic]I know this article‚ The Honda Effect‚ has been around for a while but there is something attractive about the more organic view it proposes regarding the question of strategy. In my view we often develop strategies as a way of trying to control our environments -a very western pursuit. In contrast the article proposes a far more dynamic approach to developing strategies. Here are 2 quotes that I like: Quote 1 is from the article itself and
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The production management processes at Hyundai Motor India are overlayed with an organization-wide implementation of manufacturing best practices like Just-in-time inventory management‚ Kaizen‚ TPM and TQM‚ that help us in making the world’s best cars‚ right here in India. The Press Shop A computer controlled line that converts sheet metal to body panels of high dimensional accuracy and consistency. The Body Shop A hi-tech line that builds full body shells from panels. Automated robotic
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needs. Consequently advertisers use color‚ text and images to fight for the reader’s attention; so that they can influence the viewer’s opinion of their product and therefore persuade them to buy their vehicle rather than any other. This ad for the Honda Odyssey builds a theme of tranquility‚ through the use of cheerful colors‚ a peaceful setting and carefully chosen words. When the viewer looks at this ad‚ the first emotion that is felt is tranquility and peace. Using nature is how the advertiser
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ANCILLARISATION Ancillarisation and Sub-contracting in India started simultaneously with the Govt. setting up enterprises almost in all the core sectors viz. manufacturing equipment for Defence/ Railways/ Telecommunications‚ Heavy Electricals‚ Electronic‚ Chemical‚ Fertiliser‚ Petroleum/ Petrochemicals‚ Ship & Aircraft manufacturing and various other engineering and processing industries. The large industries notably HMT and other Public Sector undertaking (PSUSs) started sub-contracting the standard
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The Japanese cars acceleration was a bit slower than the Germany cars with the same engine capacity. The Honda Accord was clocked at 10.7 seconds when it reached from 0-100km/h. The second car was the Toyota Camry‚ scored a 12.5 second for its trial. The next car was the Nissan Teana that achieved a time of 12.1 seconds. So‚ the overall best car for mid-size 2.0 cars from japan is the Honda Accord. For the Germany cars‚ The BMW 520i also achieved a time that is below 9 seconds but to be exact was
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the project was 8 weeks ie.May 2010 to June 2010‚ including understanding the entire assembly of cars at the manufacturing facility of Honda Siel Cars India Ltd and finding a suitable project in a highly automated company like HONDA and completing the project in a stipulated time. CE 1.1.2 GEOGRAPHICAL LOCATION Greater Noida CE 1.1.3 Name Of The Institution Honda Siel Cars India Ltd CE 1.2 BACKGROUND CE1.2.1 Nature of Project As per the curriculum adopted by National Institute of Technology
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