Club Gelato 1. Company Profile: Club Gelato is an ice-cream parlor offering Italian gelato with different flavors. It is a joint venture of Singapore and Bangladesh. In Bangladesh there is only one branch of Club Gelato which is in Banani 11. They take all the materials from Italy and manufacture the ice-cream over here. Club Gelato has made quite an impression on ice-cream lovers with its unique flavors‚ including the famed “Ferrero Rocher”. Club Gelato also serves gourmet coffee and delicacies
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A DISSERTATION REPORT ON “IMPACT OF PRIVATE LABEL FOOD PRODUCTS ON BRANDED PRODUCTS IN ORGANIZED RETAIL INDUSTRY IN INDIA” Submitted in Partial Fulfilment of the Requirements of All India Management Association for the Award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT BY BASIM KC REGISTRATION NO: B11120638 GUIDED BY: PROF. RANGANATHAN ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES 1st Cross‚ 1st Stage‚ Peenya Industrial Area Bangalore – 560058 DECLARATION I BASIM
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Customer perception and preferences towards branded products (with special reference to television sets) Reference: Indian Journal of Marketing Volume: 40 Number 2 February‚ 2010 Page: 49-55 Abstract Introduction: People began to develop preferences at a very early age. Our preferences are part of what makes us who we are. And the brands we seek out reflect out our preferences. The competition among brand is high. In
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for helping me during my training period and for giving me their precious time. All may not be mentioned but no one is forgotten. EXECUTIVE SUMMARY The project title “Consumer Buying Behaviour Regarding Branded Fabrics (With special reference to JCT Wardrobe)” is detailed study undertaken to have basic understanding of each and every department in the organization so that it will help me to work effectively and efficiently while performing various functions
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Needs versus Wants of MOUNTAIN DEW‚ NIKE SHOES and IPOD INTRODUCTION There are N number of products under various categories in the market. But how many of them are successful is a fact that needs to be analyzed. The customer can view only the end product. But the actual fact behind the success of the product is invisible to the customer. One of the most important factors that lead to the success of the product is Marketing. The term marketing revolves around three basic principles –“Needs‚ wants
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Jordans vs. Nikes Once Michael Jordan wore the famous Jordan shoes‚ every person who played basketball wanted them. There’s no competition when you compare Jordan shoes with others‚ not even Nike can compete against Jordan. Even though Nike throughout the Years has made some great quality shoes‚ shoe fanatics have wanted Jordan shoes more than ever since Michael Jordan flew from free-throw line with his own pair of Jordan retro 3’s. The different attributes that Nike and Jordan have are material
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VS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3
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Mitchell Earley Mr. Jackson ENGL 101 November 9‚ 2012 Nike vs. Adidas Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters‚ market focus‚ sponsorships‚ marketing‚ advertising‚ price‚ product‚ and its production. Both Nike and Adidas
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November 29‚ 2012 Singer VS. Kant Duty can be defined in numerous ways but what is difficult to know is what our moral obligations are? Immanuel Kant and Peter Singer have attempted to find a more simple‚ rational‚ and supreme rule for what our duty is. Singer makes the distinction between charity and duty. He attempts to show that we‚ in affluent countries such as the United States‚ have a moral obligation to give far more than we actually do in international aid for famine relief‚ disaster
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Executive Summary Nike Inc. Peretti Vs. Nike: In January 2001‚ Peretti choose the word Sweatshop’ to be printed in his Nikes. Nike rejected order citing the company’s rules. In retort‚ Peretti order a pair of shoes with a colour snapshot of 10-year-old Vietnamese girl who makes my shoes". With the email exchange between Nike and Peretti being forwarded all over the world‚ it led to a huge PR Nightmare for the organization. All through Mid-1990s‚ Nike has been subjected to negative press‚
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