ADVERTISING Scoot Advertising Proposal BigThing Advertising 24C Seah Street Singapore‚ 189702 T (65) 63678714 F (65) 63678712 enquiries@bigthing.com BigThing Table of Contents Executive Summary Situational Analysis Key Strategy Creative Strategy Creative Execution Promotional Activities Media Selection Activity Plan Summary of All Cost Campaign Evaluation Appendix 2 3 8 12 14 16 20 24 24 25 26 Scoot Advertising Proposal 1 BigThing Executive Summary
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Abstract This essay will explore the effect of social media during campaigning. It will explore how candidates can interact with voters and how voters can interact with each other. It will discuss the three main social media sites Facebook‚ Twitter and YouTube‚ and how they all have a different way of communication. Also it will discuss the different techniques candidates take to portray themselves as a friend and a person who understands the voter’s issues. This essay will explore the techniques
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Blueberry Muffins are small-cup shaped that are often sweetened and sometimes made from fresh blueberries or preserved blueberries. Blueberry Muffins can be baked and made in just few minutes. Blueberry Muffins can be done by using all-purpose flour‚ two teaspoon of baking powder‚ softened butter‚ grated cheese‚ one teaspoon of vanilla‚ five eggs‚ sugar‚ little salt‚ one cup of any brand of evaporated milk‚ one-half cup of condensed milk and of course the blueberries. The target customers are
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CHARITY PROGRAMME PROGRAMME : A DAY WITH LOVE VENUE : DARUL AMAN GOLF COUNTRY CLUB‚ JITRA‚ KEDAH. DATE : 15 FEBRUARY 2014 TIME : 8.00 A.M – 5.00 P.M. ORGANIZER : 4 CRYPTODYNAMIC KOLEJ POLY-TECH MARA ALOR SETAR ADVISOR : MADAM FAEZAH BINTI ABDULLAH Bismillahirahhmanirahim ….. This is the charity program organized by 4 Cryptodynamic. The theme of this charity event is based on “A Day with Love” is to fulfill the requirement the subject of Organizing Event (OMT290). The main
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The role of culture in the strategic internationalisation of Disneyland‚ Walt Disney Company’s project will be discussed in the assignment. The introduction of the assignment will start with the history of Walt Disney. In 1901‚ Walter Elias Disney‚ the founder of Walt Disney was born in Chicago‚ he started to produce short cartoons together with his brother Roy O. Disney in 1923 and they came out with a series of animated film such as Mickey Mouse film with simple musical background. Later‚ Walt
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University of Phoenix Material Will Bury’s Price Elasticity Scenario Will Bury‚ an enterprising inventor‚ is convinced that soon everyone will be reading or listening to everything digitally‚ including books that have been mostly available in hard copy. He knows that there are books on CD‚ but these are relatively expensive and have been recorded using human readers. He also knows that there is technology that can transform the printed word into audio‚ but the sound is somewhat inhuman. Will
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The Global Branding of Stella Artois* Synopsis Interbrew had developed into the world’s fourth largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. More recently‚ senior management had decided to develop one of their premium beers‚ Stella Artois‚ as a global brand. This case examines the early stages of Interbrew’s global branding strategy and tactics‚ enabling students to consider these concepts in the context of a
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SESSION 4 BUSINESS RESEARCH METHODOLOGY Business research • Its an organized ‚ systematic‚ data-based‚ critical‚ objective‚ scientific inquiry or investigation into a specific problem‚ undertaking with the purpose of finding answers or solutions to it. Definition of Marketing Research Marketing research is the systematic and objective identification collection analysis dissemination and use of information for the purpose of improving decision making related to the identification
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Dani Hewitt WR121 Portrait of a Writer From a very early age I loved to read. I read every chance I got. And everywhere. I read in my car while driving (which resulted in a fender bender)‚ in the bathtub‚ and yes‚ even in the shower. I ruined a good many books this way. I believe that this kind of love for reading never goes away. Just like the love you have for your child. I think that to be able to create
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Besharat defined Co-Branding as a long term type of co – operation between two or more brands with equal or non-equal brand image in which identify of the associated brands is communicated through the inclusion of the brand name on the product or product packaging. Co-branding is an increasingly popular technique used primarily in domestic markets to transfer the positive associations of the partner brands to a newly formed co-brand (Ueltschy & Laroche‚ 2011). Ingredient branding will be analyzed and
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