Lalan 19055 Samir Prakash 19058 PRODUCT MANAGEMENT PRODUCT MANAGEMENT CATEGORY: BREAKFAST CEREALS CATEGORY: BREAKFAST CEREALS Category Analysis Aggregate Market Factors | Analysis | Assessment Market Attractiveness | Category Size | * Rs 7514 million in 2012 * Breakfast cereal category contains four primary brands – Hot Cereals‚ RTE Cereals‚ Children’s Breakfast Cereals and Family Breakfast Cereal | ++ | Category Growth | * Average annual growth rate of 28% between 2006 and
Premium Breakfast cereal Breakfast
. The UK breakfast cereal market is vast accounting for 1.45 billion in 2006. It is divided into hot and cold cereal and the current value growth is 3%. The biggest performer is hot cereal with a 123% value growth between 2002 and 2007. Kellogg’s is the market leader but although it has a lot of power it still has to compete fiercely against many rivals which are looking for a bigger share of the market. The suppliers to Kellogg’s are relatively small independent farms which have very limited
Premium Breakfast cereal Breakfast
been around for years and is a well known cereal / brand still with a significant share in the breakfast cereal market of 3%. COMMENTARY: The brand cheerios has been around since 1945 and comes from the strong brand Nestle which is a Swiss multinational nutritional company formed in 1905. A Mintel report by Clifford (2012) clearly shows that cheerios has a 3% market share of breakfast cereals. Whilst this does not seem particularly high‚ the branded cereal which holds the largest share is only at
Premium Breakfast cereal Breakfast
MARKET ENTRY REPORT: SANITARIUM’S WEET-BIX: ENTERING THE INDIAN BREAKFAST CEREAL MARKET Hannah Chappell- 6734251 Daniel Caruso- 9530134 Delwin Lim- 9729313 Jerome Pereira- 6453236 Executive Summary This market entry report is based on the Australian company Sanitarium‚ and how Sanitarium is going to introduce and market their breakfast cereal Weet-Bix to the Indian breakfast cereal market. For Sanitarium to be able to enter the Indian market‚ they will have to conduct research in various
Premium Mumbai Marketing Will Keith Kellogg
Heart to Heart Cereal by Kashi “The first functionally enhanced cereal specifically designed for heart health!” MARKETING PLAN PATRICK GARBIN MKTG 6010 – Marketing Management Professor William All Fall 2003 HEART TO HEART CEREAL 2 TABLE OF CONTENTS I. Introduction Page 3 II. Executive Summary Page 3 – 4 III. Positioning Page 4 IV. Target Market Page 4 V. SWOT Analysis Page 4 - 5 VI. Competition Page 5 - 6 VII. Packaging Page 6 VIII. Marketing Tactics Page 6 - 7 IX. Advertising
Premium Nutrition Marketing Milk
BUSINESS PLAN SANTA MARIA BED AND BREAKFAST Apartado 1623-Zona Veraguas Panama‚ 1 Republica Panama 507-268-2301 MIRIAM ROLON-HERNANDEZ January 14‚ 2013 Description of My Business The Santa Maria Bed & Breakfast will be a charming bed and breakfast (B & B) located overlooking Veraguas/Santiago in Panama on our beautiful Mountains. The area is well known for its beauty and history. The B & B will be set up as a LLC of Carcamo de Panama and will reside in the Panama home
Free Chef Culinary art Bed and breakfast
Over view 2- Kellogg’s Expansion 3- Market Research Benefits 4- Types of research 5- New Product Development 6- Gathering Information 7- Conclusion 8- Recommendation 1- Kellogg Company Over view • The world’s leading producer of breakfast cereals – Manufactures in 18 countries – Products sold in more than 180 countries – Supportive of health and nutrition for over 100 years • A market-orientated business – Focuses on consumer needs – Aims for sustainable growth by expanding its
Premium New product development Product management Marketing
leading producer of cereal and convenience foods. It is hugely popular breakfast cereal brand that is being sold in 160 countries with sales turnover of $9 billion. They say when Kellogg’s first entered Indian in 1994‚ it heavily bet on transforming the Indian breakfast cereal market through switching breakfast habits of Indian consumers who were used to hot breakfast foods. Presently‚ Kellogg’s is estimated to hold about 60-65 percent of Indian’s Rs. 400 core worth of breakfast cereal markets. Another
Premium Breakfast cereal Breakfast Marketing
Packaging Persuasion When purchasing products today‚ Americans tend to focus more on the packaging rather than the actual product inside‚ making this century all about looks. From different brands of breakfast cereal to the cosmetics or beauty products we use‚ packaging holds great value and meaning. Packages are full of persuasion and appeal. What is eye catching and attention grabbing is what wins the buyer; the package is what makes the product. Most Americans depend solely on the packages’
Premium Emotion Brand Retailing
employees today. In 2009‚ the company was the world’s leading producer of cereal as well as cookies‚ crackers‚ cereal bars‚ etc. and reached nearly $13 billion as sales in the same year. Kellogg’s products were manufactured in 18 countries and marketed in more than 180 countries worldwide. Historically‚ Kellogg’s has been a leader in industry‚ innovation and marketing. In 1994 Kellogg’s entered the Indian breakfast cereal market (Case Study). 2. Critically discuss and evaluate the growth
Premium Marketing Breakfast cereal Breakfast