The only phone with Office‚ Xbox LIVE®‚ and thousands of apps. A marketing case study about Microsoft Windows Phone ® Yehia Hassan ® 20081093 Supervisor PhD Amal Nour Eddin Rouhana © September 2012 Windows Phone windowsphone.com index+contents Smartphone Industry: Smartphones history‚ Markets and Trends Why Windows Phone? 01 Microsoft Corporation Divisions+Products 02 Windows Phone Division Windows Mobile Launching+Positioning Market Share+Rebranding 07 Windows Phone Launching+Positioning
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Mini Case 3 The Merger between Youku and Tudou Basic Information of Tudou Items | Data | Yield on US long-term government bonds | 3.50% | Risk premium | 7.50% | Beta of Tudou | 1.35 | Required return rate of equity | 13.62500% | Required return rate of debt | 7.50% | Leverage ratio | 0.2 | Weighting of debt | 0.2 | Weighting of equity | 0.8 | Marginal tax rate | 25% | Growth rate | 6% | WACC | 12.025% | Number of shares | 91 | The required return rate of equity:
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Contents Introduction1 Fundamental Analysis1 Prospect Analysis3 Financial Analysis4 Investment Analysis4 Operating Policy7 Conclusion8 Appendix Introduction Ocean Carrier Inc. owned and operated cape-size dry bulk carriers worldwide. Major Cargo type is iron ore and coal. Vessel sizes are 80‚000 DWT to 210‚000 DWT. Cape-size carriers travel around Cape Horn rather than the Panama Canal due to size constraints. The cargo operations include maintenance‚ repairs‚ insurance‚ supplying of
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finance that growth internally by its efficient use of working capital and its profitability. Dell’s Competitive Advantage: The extent of Dell’s working capital advantage over its competitors can be assessed using data contained in Table A of the case on days sales of inventory (DSI) for Dell and its competitors. In 1994 and 1995‚ Dell’s DSI was about half the level of its competitors. In January 1996‚ for example‚ Dell had inventory to cover 32 days of sales while Compaq Computer had inventory
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Marketing Plan ProposalMARKETING PLAN PROPOSAL Marketing Plan Proposal for the “Walker Photo Display & Storage Solutions” October 7th‚ 2012 Abstract This paper is my proposal to create a marketing plan for my new product‚ the “Walker Photo Display & Storage Solutions” product. Marketing Plan Proposal for the “Walker Photo Display & Storage Solutions” I will develop a marketing plan for my company’s new product‚ the “Walker Photo Display & Storage Solutions” product I
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Case 2 1. What is the company’s strategy with respect to each of the 4 Ps of the marketing mix? 2. Based on the current marketing strategy‚ should the company’s promotion mix focus be on personal selling or on advertising? 3. What further questions might you ask Herr Wursching to help his company move toward a more relationship-based business and establish CRM initiatives? What other recommendations might you make for him with respect to CRM? 1. The company’s strategy with respect to each
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Services Marketing Case Study 1. Introduction to JetBlue and the JetBlue experience. How is it related to the overall business strategy? JetBlue was a low cost carrier operating in the US‚ serving a niche segment. It had different offerings for the customer segment it served. Value Proposition in JetBlue context: Simplified Maintenance High Manpower utilization Efficient scheduling – in the New York route Was voted the best airlines in terms of Customer Satisfaction Need
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Florida Atlantic University Star River Electronics Ltd. – Case Analysis Case Summary Star River Electronics is a joint venture company that has gained respect within the industry for producing high quality CD-ROMs to major software companies. In the mid 1990s‚ multimedia products created a high demand for CD-ROMs‚ allowing manufacturing companies of all sizes to enter the market. As a result‚ an oversupply ensued causing prices to decline as much as 40%. Star River survived a period
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Apple‚ Inc. Marketing Strategy Plan Prepared by Techno-Geek Consultants MARKETING APRIL 28‚ 2012 BY: GROUP C Executive summary Apple has dominated the market with its innovative line of products like iPod‚ iPhone and iPad. Steve Jobs and Steve Wozniak started Apple in 1976‚ and in the 34 years until the launch of the iPod‚ the company had many difficulties. In 1980‚ Apple was leading the market with its Macintosh that was worth $1B annually. Their product stood alone at the top in a primitive
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Define mental and physical availability and discuss them in relation to the toothpaste brands mentioned in this case study Mental availability as stated by Sharp‚ 2013 refers to the ability of buyers to notice and/or bring the brand to mind in buying situations. The tendency of the consumer to link the specific brand by memory through various cues such as color‚ style or the size of the packaging or product among others‚ allows marketers to increase the amount of people who think of their brand
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