Emotional Dissonance and Customer Service: An Exploratory Study Craig C. Julian ABSTRACT. In this paper‚ the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance‚ its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional dissonance is expanded via exploratory research using case studies in order to identify the key issues and the
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Customer Service in Robi EXECUTIVE SUMMARY: This report is prepared on the basis of my three-month practical experience at RobiAxiata Limited. This internship program helped me to learn about the practical scenario of a Telecommunication Company. RobiAxiata Limited is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad‚ Malaysia and NTT DOCOMO INC‚ Japan. RobiAxiata Limited‚ formerly known as Telecom
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Customer Service Policy Mission Statement My customer service mission would be to go above and beyond the customer’s expectations and achieve the highest level of customer satisfaction to maximize the long-term growth and success of the company. We will provide a superior customer service experience and build a corporate culture that is focused on delivering quality customer service to maintain customer loyalty. Customer Retention/Loyalty The importance of customer retention to the organization
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STARBUCKS: DELIVERING CUSTOMER SERVICE Background Case P.1 According to their data‚ Starbucks are not always meeting our customers’ expectations in the area of customer satisfaction. They came up with a plan to invest an additional $40 million annually in the company’s 4‚500 stores‚ which would allow each store to add the equivalent of 20 hours of labor a week. The idea is to improve speed of service and thereby increase customer satisfaction. P.1 Day‚ Starbucks’ senior vice president of
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“Relationship between Service Quality and Customer Satisfaction: The Case Study of the Olympic Sports Club in Bangkok” CHAPTER 1 GENERALITIES OF THE STUDY 1.1 Introduction When the market is full of competitors and marketing is shifted from internal consequences of performance (i.e.‚ productivity and profit) to the external consequences of performance (i.e.‚ consumer well-being)‚ practitioners in the sports industries need to pay attention on customer satisfaction and service quality. (Kerkby‚ and Nelson
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RELATIONSHIP BETWEEN QUALITY OF SERVICE AND STUDENTS’ SATISFACTION AT UNIVERSITY CAFETERIA 1. BACKGROUND OF THE STUDY The college student market is currently influencing the expansion of university food services. Due to the dining unit options as well as increasing off campus competitors‚ college students are not tolerating poor quality of food served by university dining services. The college student market is currently influencing the development of institutional food service. To satisfy the
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CHAPTER I Introduction Customer service is the provision of service to customers before‚ during and after a purchase. It is a series of activities designed to improve the level of customer satisfaction – that is‚ the feeling that a product or service has met the customer expectation. The significance of customer service may vary by product or service‚ business and customer. Online systems range from simple to complex. A simple online service may be as basic as providing information to researchers
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Creating Good Customer Relationship through Effective Customer Service: A Key to Greater Profitability to Merchandising Business Excellent customer service – the daily‚ ongoing support of a company’s offerings – is critical in creating brand identity and ultimate success. Customer Service is the service provided in sustain somebody financially customer service most often includes answering questions‚ taking orders‚ dealing with transactions and relations‚ handling complaints and perhaps scheduling
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some voice qualities that can affect message meaning? Message interpretation is often affected by the sound or quality of your voice. The variations in your voice quality can help encourage customers to listen (if have a pleasant voice and accompanied with a smile) or discourage them (if it is a harsh-sounding)‚ depending on their perception of how your voice sounds. Such qualities can be a problem because others are less likely to listen to or interact with you if your voice quality is irritating
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Widget Innovation Customer Service Plan Customer service and commitment to our customers has been the driving force behind our brand. Widget strive to get it right first time‚ everytime.Incases where things don’t come out right we believe our professional workers will strive to correct the problem and our customers have the right to know what level of service they can expect from us all the time even in these times when we fall short of the very high standards we have set ourselves. Through our
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