Case 2: Build a Bear Workshop: Where Best Friends Are Made The Build a Bear Workshop is a great idea‚ but it is a one-time deal. I feel that Build a Bear is a fad and that it does not have staying power. The ideas and concepts are great‚ and children love all the interaction involved in making their own teddy bear by stuffing it with love and giving it a heart. But‚ I feel that once a child has the bear or animal they wanted to create and an outfit or two‚ the excitement is over. They have experienced
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and demand that Build-A-Bear customers demonstrate‚ differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? Needs are defined as a basic part of the human makeup. According to Maslow’s Hierarchy of Needs‚ the need for toys belong to the third level or the social needs for love and belonging level. The primary target market of Build-A-Bear are children. A toy can provide the friend or social belonging a child needs. Build-A-Bear provides for the
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Build-a-Bear atelier‚ Inc. is the foremost and the solitary international company catering “makes your own stuffed animal”‚ It is a bilateral market of entertainment. It was founded in the year 1996 by Mr. Maxine Clark. Build a bear administered 351 company owned retail stores in the United States‚ Canada‚ United Kingdom and Ireland and 91 Franchised Retail Stores in International Locations – Germany‚ Japan‚ Australia‚ Denmark‚ Mexico‚ South Africa‚ Thailand‚ Singapore‚ Gulf States‚ Norway‚ Brazil
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Individual Coursework: Build-A-Bear Workshop Executive Summary Within this coursework essay‚ I hope to address the concepts of marketing and operations management and apply it to the Build-A-Bear case study. I will include an example of a transformation process model and explain how it is relevant to this particular company by including the transforming/transformed inputs‚ the transformation process‚ and the outputs. Also‚ I will identify the unique communication method used between Maxine Clark
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SUMMARY OF ANALYTICAL MODELS 1. SWOT Analysis (B-) Organizational Strengths General- Strong and attainable growth strategy Marketing- Loyalty program to retain customers Seasonal menu items Finance- Lease buildings Lack of long term debt Operations- Make their own dough and distribute to stores Information- Franchising system & site selection and proprietary software Research and Development & Product Innovation Mgmnt/HR- extensive front and back of house training to
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Build-A-Bear Workshop Case Study 1. Which of the marketing management concepts covered in this chapter best describes Build-A-Bear Workshop? The marketing concept within the marketing management concepts is the one that best describes Build-A-Bear. The marketing concept‚ which is the “marketing management philosophy which holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors
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Company Background Build-A-Bears mission statement states‚ “At Build-A-Bear Workshop®‚ our mission is to bring the Teddy Bear to life. An American icon‚ the Teddy Bear brings to mind warm thoughts about our childhood‚ about friendship‚ about trust and comfort‚ and also about love. Build-A-Bear Workshop embodies those thoughts in how we run our business everyday.” (Buildabear.com 2012). Build-A-Bear Workshop‚ Inc. is the leading and only global company that offers an interactive make-your-own stuffed
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According to this case‚ in the 1990s dot-coms were very popular. The walk-in stores were not excelling and at this time it seemed like a bad idea to open one that will be selling stuffed animals. Despite this fact‚ Maxine Clark founded Build- A-Bear Workshop in 1996. Unexpectedly‚ Clark’s store excelled quickly and greatly‚ having more supporters versus non-supporters. Not only is the company continuously excelling in profits‚ but it is also expanding the availability of its products by the many
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million bears and had over 400 stores in operation worldwide in Australia‚ Canada‚ Denmark‚ France‚ Germany‚ Japan‚ South Korea‚ The Netherlands‚ Norway‚ the Republic of Ireland‚ Poland‚ Russia‚ Singapore‚ South Africa‚ Sweden‚ Taiwan‚ Thailand‚ the United Kingdom and the United States (including Puerto Rico). While the majority of Build-A-Bear stores are in shopping malls‚ by 2008 the company had opened five stores in Major League Baseball stadiums.[3] In 2006‚ the company acquired The Bear Factory
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Principles of Marketing César Eduardo González Company Case Build-A-Bear‚ Build-A-Memory Examples of needs‚ wants‚ and demands that Build-A-Bear customers demonstrate‚ differentiating each of these concepts. What are the implications of each on Build-A-Bear actions. Needs: Understanding needs as states of felt deprivation‚ not created by marketers but basic parts of the human makeup‚ we can say that Build-A-Bear customers demonstrate the individual need of self-expression
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