Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
Premium Personality psychology Trait theory Big Five personality traits
“One possible way of measuring the value of any art or art form is its timelessness‚ for people of all nations‚ all times‚ all political preferences and religions”- Richard Nelson. The value of art is questionable‚ different artists all see the world differently; therefore it is safe to say that their idea of value would differ as well. Richard Nelson‚ an American playwright‚ believed that art was truly valuable if it managed to last a million life times. He believed that if a piece of art could
Free Leonardo da Vinci Mona Lisa Sistine Chapel ceiling
TOPIC_1_2011: MEASURING A NATION’S INCOME PART 1: MULTIPLE CHOICES: 1. Macroeconomists study a. decisions of households and firms. b. the interaction of households and firms. c. economy-wide phenomena. d. regulations on firms and unions. 2. Which of the following questions is more likely to be studied by a microeconomist than a macroeconomist? a. Why do prices in general rise by more in some countries than in others? b. Why do wages differ across industries? c. Why
Premium Gross domestic product
original formula. While licensing agreements also aimed to specify how the Heineken brand should be marketed‚ Heineken could not influence how a licensee marketed its own brands. At the end of 1993‚ Heineken‚ being the market leader in Netherlands‚ was viewed as a mainstream brand. Outside the Netherlands‚ however‚ Heineken had consistently been marketed as a premium brand. Sales volume was declining and the brand image needed some revitalization. In January 1994‚ senior managers at Heineken headquarters
Premium Brand Advertising Brewing
Contents Section 1: Planning 1.1 Hypotheses 1.2 Method 1.3 Measuring the accuracy of estimation 1.4 Outliners 1.5 How I will represent my data Section 2: Data Collection 2.1 My sample size using stratified sampling
Premium Sampling Spearman's rank correlation coefficient Randomness
and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological
Premium Brand Brand management
Performance improvement Training Petronas has increase their performance by train all their employees to give a better services to the customers. They provide a regular training program to all of their employees in order to satisfy their customers. Staff training and development classes are available to all employees. Facilities Petronas also has improve their performance by providing extra facilities. They provides automated teller machine (ATM) and cash deposit machine (CDM) by CIMB. This is
Premium Customer service Customer Sales
When measuring crime and deviance sociologists use three different means‚ those are official statistics‚ self-report studies and victim surveys. These methods of collecting data have both strong points and weak points‚ but by combining them a possible general picture of crime and deviance could be drawn. The sociological theories have varying perspectives on the usefulness of generating measurable crime statistics and the validity of each method. Firstly official statistics are compiled and then
Premium Sociology Crime Criminology
Brand Community Introduction During the last fifteen years‚ there are many popular subjects: relationship marketing and brand building‚etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem‚more scholars focus on the relationship between consumer and brand‚ but Muniz and O’Guinn(2001) did more research on the relationship among consumers
Premium Brand
POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3
Premium Marketing Brand Branding