The Value of Culture On the relationship between economics and arts edited by Arja Klamer AM ST ERD AM UN IVE RSIT Y PRE SS The Value ofCulture The Value ofCulture On the Relationship between Economics and Arts Edited by Arjo Klamer AMSTERDAM UNIVERSITY PRESS Cover illustration: Vincent van Gogh‚ Le docteur Paul Gachet. Coli. Van Gogh Museum‚ Amsterdam Cover design: Marjolein Meijer‚ BEELDVORM‚ Leiden Typesctting: Bert Haagsman‚ MAGENTA‚ Amsterdam ISBN 90-5356-2I9-2
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Delivering Value DELIVERING VALUE 2 y An Exploration of Community Development Vehicles DELIVERING VALUE An Exploration of Community Development Vehicles Adopted by Corporates in India Viraf Mehta • Pramod John • Anchal Kumar • Indrani Maitra Ravi Puranik • Sonia Shrivastava • Elizabeth Leff Rahul Krishna • Abdul Latheef Kizhisseri Partners in Change www.picindia.org The Asia Pacific Philanthropy Consortium www.asianphilanthropy.org 3 y Delivering Value Delivering Value An Exploration
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INTRODUCTION Origin of the Report As we are doing Marketing Management‚ our course instructor Prof. Dr. Mijanur Rahman has instructed us to prepare a paper on the product plan. Purpose • To get a clear concept how to make the product plan • To acquire knowledge how to make mission‚ vision‚ marketing mix etc. Limitations 1. We did not collect the current information related with our product. 2. We had to give lot of times to collect information about competitors
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* MARKET VALUE 1. Understand that the first component of value is "utility." It means that whatever you are delivering to your customer has to be fit for the purpose the customer will give to it. In essence‚ for any goods or service you deliver to a customer‚ having utility means that the customer can enhance the performance of their own assets‚ or remove some sort of constraint that prevents them from receiving more values from their assets * If it is a car wash‚ the car has to end up
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employees’ skills. OCBC Bank has won awards regarding its advertisement for its credit cards‚ this is the result of their marketing and sales strategies. With appropriate marketing approach like through social media‚ it will help to maximize in the profits. Frank by OCBC was released after a series of surveys‚ this is one of their successful marketing strategies. To ensure that operations run smoothly without any audit issues‚ OCBC Bank ensures transparency within the organisation. This is to show
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BLT1 CREATING CUSTOMER VALUE Most of the companies nowadays utilise customer-centric approach as to ensure the quality service brought to the customer (Bolton 2004). Moreover‚ recruiting new customers cost always more than maintaining loyal customers that ultimately aims for profit for the organization (How not to let business slip away: Don’t upset old customers when tempting new ones‚ 2010). As a result‚ a lot of attentions have been drawn from the customers by the organizations via different
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eco-friendly company. It’s after sales service has contributed tremendously in building this image in customers’ minds. Since its target market is middle-income people‚ the price of their products is comparatively lower than those of competitors’. This strategy helps the company greatly in a price sensitive consumers market. The report reveals that in a continuously growing market‚ Walton has become a reliable name for customers. Countrywide network‚ inclination towards quality and dedicated team of employees
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The purpose of the corporation: Shareholder-value maximization? Finance Working Paper N°. 95/2005 Revised version: February 2006 Petra Joerg Institut für Finanzmanagement‚ Universität Bern Claudio Loderer Institut für Finanzmanagement‚ Universität Bern Lukas Roth The Pennsylvania State University Urs Waelchli Institut für Finanzmanagement‚ Universität Bern © Petra Joerg‚ Claudio Loderer‚ Lukas Roth and Urs Waelchli 2006. All rights reserved. Short sections of text‚ not to
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ECONOMIC VALUE Hong Kong prides itself as an open and international city with a level playing field for all. If we really want to be a world class city like New York‚ London or Toronto‚ we would need to demonstrate our tolerance and be receptive of people coming from diverse backgrounds. Literally we need to put our money where our mouth is‚ not just pay lip service to it but guarantee it by law. Hong Kong is a very multiracial society. We have many kinds of Chinese alone: Hong Kong Chinese‚ Mainland
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Q.1 Using your emerging knowledge of Value Management (VM)‚ critically appraise the report and make suggestions as to how the VM study might have been run differently / more effectively. A Value Management report is the basis to a well-constructed project in the sense that all parties involved or potentially affected will be content with the final outcome. It is vital to understand and elaborate on the key aspects that determine a value management study in order to gain an agreeable conclusion
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