marketing environment‚ relating to the fast- food industry. 2.2 Porter’s Five Forces – Fast-food Industry 1.2.1 New Entrants “The industry is dominated by a number of international quick Service Restaurant Chains‚ including McDonald’s‚ Burger King‚ Pizza Hut‚ KFC and Domino’s “(Data monitor‚ 2010). So the market of fast food is highly competitive‚ and the cost to entry the fast food industry is high. This force should be weak. 1.2.2 Substitutions Substitutes are readily available:
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Mcdonald’s Use of Teams in Production and Operations Management Introduction Strategies are important for all businesses‚ regardless of the products or services that they offer. Through strategic management and operations‚ companies are able to integrate new and effective means of running their respective businesses. In turn‚ these strategies results in an increased profit of sales‚ stable market position and greater levels of customer loyalty. In the fast food industry‚ businesses such as
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a lot of people who like eat fast food. Fast food has become so popular because it’s not only cheap and tastes good; the main reason is that now fast food is conventional culture. Just like Chinese eat rice and Mexicans eat tamales‚ Americans eat burgers. The hamburger seems that already become as the primary
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Industry Analysis Overview of the Quick Service Industry The fast food‚ or quick service restaurant industry (QSR)‚ represents approximately 200‚000 restaurants and $155 billion in sales in the U.S. alone‚ they are one of the largest segments of the food industry (Hoovers‚ 2011). This segment of the restaurant industry is “highly competitive and fragmented… number‚ size and strength of competitors vary by region‚ market and even restaurant. All of these restaurants compete based on a number of
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MCDONALDS ASSIGNMENTS • Introduction : McDonalds was started in Illinois‚ USA by Mr A Krog‚ who had a vision for a value added‚ family orientated‚ clean fast-food outlet providing efficient and friendly service. Anywhere in the world one goes‚ one can expect the same high quality food with menus that are easily recognisable and trusted‚ whether you are in Thailand‚ London‚ Australia or Namibia. MCDONALDS OLD FORD ROAD‚ DURBAN is a sit-in and drive-thru fast food outlet which is situated in a
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Negative effects on teenagers in the fast food industry Competition within the fast food industry is a difficult challenge which can take a toll on the youngest employees: teenagers. The very nature of the industry can sometimes harm teenagers in the process of producing profits. Inexpensive labor is considered essential for competing in the industry‚ but some of the young teenagers may become victims of exploitation. Some companies target the young and poor demographic and can guide them to
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Chipotle Case Analysis Introduction Tell the reader what the case analysis is going to discuss. There should be very little background information here as the reader is already familiar with the case. Analysis Core Competencies A core competency in Chipotle lies in their vision to ‘Change the way people think and eat fast food’. Chipotle was able to draw a much different concept than most other fast food chains. Through leadership and guidance of their founder Steve Ells‚ Chipotle has been able
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Have you ever seen the commercials for outback steakhouse? The one with the juicy steaks and mouth watering (good looking) burgers. More than likely you have considering there one of the biggest steak houses. well if you have never been there you wouldn’t know what it’s like. Well let me tell you‚ it tastes so much better then the commercials can tell or show. This is the best place in the entire world to eat at‚ due to their food‚ the close location and their service‚ Which is faster than a cheetah
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Interview Project Report Your name: Your partner’s name: PART 1. IntervieweE report Name of the company: Ritz Carlton Note: The company must be the organization you chose for your Media Case Project. Interview preparation Complete the following: Your spokesperson function in the company. Explain why this spokesperson is best suited to handle this specific interview‚ based on the information provided by the journalist. The spokesperson is the CEO because he is the best person to
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How do the functional areas interact and support the aims and objectives of McDonalds. Introduction: McDonald’s is a fast food restaurant that’s a franchise business that operates over 31‚000 restaurants worldwide‚ employing more than 1.5 million people. Every day McDonald’s serves more than 47 million customers around the world and operates in more than 119 countries on six continents. The aim of McDonalds is: To
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