Mcdonalds in South Africa
MCDONALDS ASSIGNMENTS
• Introduction : McDonalds was started in Illinois, USA by Mr A Krog, who had a vision for a value added, family orientated, clean fast-food outlet providing efficient and friendly service. Anywhere in the world one goes, one can expect the same high quality food with menus that are easily recognisable and trusted, whether you are in Thailand, London, Australia or Namibia. MCDONALDS OLD FORD ROAD, DURBAN is a sit-in and drive-thru fast food outlet which is situated in a central, easy access location. They have been open since 1998 and have been operating successfully and profitably ever since. It has seating for more than 100 customers and provides a choice of seating either indoors or outdoors. It also has a separate sound-proof section provided for private hire which is suitable for birthday parties for children.
• Strengths of Outlet:
1. Desirable Location: The location for MCDONALDS OLD FORD ROAD, DURBAN was chosen because of the busy intersections that surrounds it and because of the fact that there is no other fast food outlet around or near to it. The Drive-thru convenience is responsible for approximately 70% of sales. It has easy access for people going to and from the beach as well as the proximity most businesses in and around Durban central, Durban Exhibition Centre and major hotels catering to local and foreign tourists.
2. Quality, Value for money fast food: The food offered is high quality with menus that are constantly evolving to better suit the South African Market. In response to the more health conscience South African mentality, McDonalds South Africa are constantly introducing new items to the menu, such as salads and chicken dishes.
3. Family friendly: McDonalds has is a special relationship with children and are in the business of entertaining children, and giving moms and dads a break. There is an increase in the number of working mothers, who are very aware of the need for good nutrition for
• Introduction : McDonalds was started in Illinois, USA by Mr A Krog, who had a vision for a value added, family orientated, clean fast-food outlet providing efficient and friendly service. Anywhere in the world one goes, one can expect the same high quality food with menus that are easily recognisable and trusted, whether you are in Thailand, London, Australia or Namibia. MCDONALDS OLD FORD ROAD, DURBAN is a sit-in and drive-thru fast food outlet which is situated in a central, easy access location. They have been open since 1998 and have been operating successfully and profitably ever since. It has seating for more than 100 customers and provides a choice of seating either indoors or outdoors. It also has a separate sound-proof section provided for private hire which is suitable for birthday parties for children.
• Strengths of Outlet:
1. Desirable Location: The location for MCDONALDS OLD FORD ROAD, DURBAN was chosen because of the busy intersections that surrounds it and because of the fact that there is no other fast food outlet around or near to it. The Drive-thru convenience is responsible for approximately 70% of sales. It has easy access for people going to and from the beach as well as the proximity most businesses in and around Durban central, Durban Exhibition Centre and major hotels catering to local and foreign tourists.
2. Quality, Value for money fast food: The food offered is high quality with menus that are constantly evolving to better suit the South African Market. In response to the more health conscience South African mentality, McDonalds South Africa are constantly introducing new items to the menu, such as salads and chicken dishes.
3. Family friendly: McDonalds has is a special relationship with children and are in the business of entertaining children, and giving moms and dads a break. There is an increase in the number of working mothers, who are very aware of the need for good nutrition for