to increase publicity of a business? What is publicity? Publicity is a non-personal stimulation of demand for a product‚ service or business unit by planting commercially significant news about it in a published medium or obtaining favourable presentation of it upon television‚ radio‚ Internet or stage that is not paid for by the sponsor. Publicity is gaining
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communications case BY Michael Beer and Sunru Yong concerning problems in organizational communication and group conflict management at TerraCog‚ a high-tech company that develops GPS products for the consumer market. The case focuses on contentious meetings over the recent failure to meet a competitive challenge. The paper includes problem identification‚ discussion of main issues‚ problem analysis‚ identification and assessment of alternative solutions‚ recommendations‚ and implementation plan. KEYWORDS:
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MINUTE BURGER Chapter I. Company name: Leslie Corporation Address: AB Fernandez Dagupan City Branch Contact person: Leslie Corporation‚ Franchising Department 4 Dama de Noche St.‚ UPS 4‚ Paranaque City Tel: (02) 776-7740‚ 823-2566 loc. 269 Email: info@minuteburger.com Web: www.minuteburger.com 1.2 Minute burger‚ a newly founded business which majors in Pangasinan deals with the all new popular buy one take one burgers. Minute burger majorly functions in the selling of burgers‚ prepared
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Haley‚ Mark G. What Makes a Good Hotel Web Site Good?‚ Hospitality Upgrade‚ Spring 2007‚ 54 Available at http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=90 In this article‚ the author tries to convey what kind of functionalities a hotel website should include. He thinks that these functionalities are key factors for the revenue production of a particular hotel. Other than that‚ he also points out the importance of search engine optimization for the hotel websites and gives
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market share‚ profitability and realization of long-term benefits. A multipronged approach of aggressive marketing and efficient distribution can equip the higher priced Aerial to compete with “BirdsI”. Word count - 104 Table of contents 1) Situation Analysis………………………………………………………………… 5 2) Problem Statement ……………………………………………………………….. 6 3) Options……………………………………………………………………………. 6 4) Criteria for evaluation …………………………………………………………….. 7 5) Evaluation of options………………………………………………………………
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Kuwait Cultural behaviors according to Hofsted’s Power distance: In the work place you should expect seeing that small employees are not allowed to communicate‚ propose ideas directly to the higher management and they are kept away. They can only talk to the direct manager who will take an advantage of this employee by taking the credit of small employee’s innovations and ideas as he will convey it to the top management unlike Germany as you have an open door policy and everyone gets awarded
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Publicity is the deliberate attempt to manage the public ’s perception of a subject. The subjects of publicity include people (for example‚ politicians and performing artists)‚ goods and services‚ organizations of all kinds‚ and works of art or entertainment. Publicity is the act of attracting the media attention and gaining visibility with the public‚ it necessarily needs the compliment of the media it cannot be done internally because it requires the attention of the publicist and it is the publicist
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Case 6 Burger King: Selling Whoppers in Japan Submitted by: Dolly Estrellado Nelma Mae Mameloco Charlene Sorongon BSBA 3-A Submitted to: Miss Cherry Ganancial I. Point of View: Our point of view regarding this case is that Burger King can also find a better growth opportunity in Japan by its new marketing strategy. II. Problem Statement: a. Burger king failed to effectively target the cost conscious consumer and instead promoted its premium burgers
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McDonald’s and Burger King are similar; they have evident differences in their advertising models‚ food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches‚ Ronald McDonald‚ Big Mac‚ extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same‚ but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s. B) Evidence
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(http://moneycentral.msn.com/investor/invsub/results/hilite.asp?Symbol=US%3aNKE). On the basis of the research done for this paper‚ it can be said that Nike has never claimed bankruptcy. See figure 1 below for the stock values over the past three years. Figure 1 – Nike stock fluctuations over the past three years (http://moneycentral.msn.com/home.asp). See Appendix 1 for the full table of values from which this graph is derived. Nike has competition from every sports and sports fashion brand‚ since it
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