How to increase publicity of a business?
What is publicity? Publicity is a non-personal stimulation of demand for a product, service or business unit by planting commercially significant news about it in a published medium or obtaining favourable presentation of it upon television, radio, Internet or stage that is not paid for by the sponsor. Publicity is gaining public visibility or awareness for a product, service or your company via the media. It is the publicist that carries out publicity, while PR is the strategic management function that helps an organization communicate, establish and maintain communication with the public. This can be done internally, without the use of media.
Publicist: A publicist is a person whose job is to generate and manage publicity for a product, public figure, especially a celebrity, or for a work such as a book or movie or band. Publicists could work in large companies as in little companies. Publicists are most often categorized under a marketing arm of a company. Marketing is anything that a company does to get their product into the hands of a customer who will pay for it. Publicity, specifically, uses the objective opinion of a reporter to tell that story.
Publicity and advertisement: Mass Media/Non Personal: Publicity reaches a very large number of people through mass media like Internet, News papers, TV, Radio,